AAMP Lunch & Learn 2017 Next Level Email Marketing
Email is a growing marketing channel for brands, publishers and those who value audience development. Numerous studies show e-mail delivers the highest ROI – much higher than banners, social and search. But it’s easy to execute your e-mail strategy poorly, over-mail your list and your market, and fatigue your audience out of your promotions and revenue stream.
Stuart will demonstrate best practices that will:
- Keep your emails at the top of the inbox
- Keep your audience engaged
- How to capture the e-mail of a new customer
- How to create e-mails that get opened and clicked
- How to enhance email deliverability
- How to properly list target, email testing, mobile interaction, and other avenues to email success
Prime Publishing has increased its active email database from 2.1 million to 7.5 million consumers – a 357% increase – in just 5 years! Find out how – don’t miss this interactive presentation and networking lunch!