A Great Case Study: The New Yorker

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A Great Case Study: The New Yorker

Read about how the New Yorker has increased its monthly audience to over 10 million in this story from digiday, thanks to a new digital strategy.

“For a long time, the website was a place where the magazine’s stories were supposed to be presented and read in a digital format. But it wasn’t a place with its own particularly high ambitions,” said NewYorker.com editor Nicholas Thompson, who joined the magazine in 2010.

Read the full story here.

2014-04-25T16:50:12+00:00 April 25th, 2014|Industry Insights|

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