There’s a whole new world of best practices, restrictions, and legal considerations in First Party Data collection and marketing use.
How can you ensure nimble and efficient list building, chock full of engaged audience members that convert — without breaking critical privacy legislation or wasting time tweaking forms and language on your website?
Get the First Party Data checklist you need in the AAMP’s Audience Marketing Study Hall on September 12th!
This is not the boring study hall you sat through back in school! Our Study Hall is held in a chill downtown space overlooking the Chicago River where you can talk to your peers, ask questions of our First Party Data experts, and get usable takeaways and best practices on:
- Forms that convert
- Website cookies strategy and analysis
- Consent management
- How to comply with (and plan for) privacy legislation: GDPR, CCPA, CASL
BONUS: this Study Hall ends with cocktails and chatting with your marketing peers!
AAMP Audience Marketing Study Hall
Thursday, Sept 12, 2019
2:00 – 5:00 PM
This is your chance to get the information you need for clean lists and responsive audiences, without wading through regulation websites or marketing articles. Take notes, meet new marketing connections, then make your First Party Data Shift back at the office!
Limited Registration Event! We will sell out!
Only $39 for Study Hall Tickets!
The Disruption Constant
How to focus on the strengths of your People, Process and Product to prepare for the Disruption Constant that is faced around every corner. Lessons learned through acquisition, growth and investment in digital talent, process, technology and product that allow Annex Business Media to take the perceived uncertainty of the “Disruption Constant” and use that to fuel the next generation of how we deliver our content, in context, anywhere our users need it.
Featured Speaker: Kyle Shay – Director of Digital Media – Annex Business Media
Kyle Shay hails from the creative side of town. Years of lessons learned and successes earned in boutique ad agencies, dot-coms and Canada’s largest B2B media company have shaped his innovative approach to building effective digital strategies. Known for his unique and actionable insights, Kyle aims to ultimately hone an effective product or message and serve it, in context, to a willing audience, any way they want to see it.
As Director of Digital Media, and with the help of a tremendous team, Kyle has combined digital content, web, email marketing, video, podcasts, social media and educational webinars to facilitate well thought out, engaging products for a variety of industries and audiences that Annex serves with its 65+ B2B brands.
About Annex Business Media
Annex Business Media is Canada’s largest B2B media company. Annex has 65 brands in print and online, and in recent years has seen significant growth through expansion of its non-print products. News sites, microsites, email marketing, video, podcasts, webinars, niche events, and digital exclusives are now a significant part of the company’s revenue stream.
Study Hall HQ: Smith & Wollensky
This is the coolest Study Hall you’ve ever been to! We’re meeting up at Smith & Wollensky, right on the Chicago River at the State Street Bridge!
Smith & Wollensky
318 N State Street
Driving in? Your best option is valet parking at Smith & Wollensky for $15. Convenient and cheaper than nearby garages!
(El) Use the State/Lake stop, across the river from Smith & Wollensky. Just walk across the State Street Bridge.
(Subway) Use the Grand/Lake stop, approximately 4 blocks north of Smith & Wollensky. Just walk south on State Street toward the river.
Study Hall Schedule
First Party Data Speaker announcement coming soon!
Meet us in the Bridgeview Room, overlooking the Chicago River, at 2 pm! We’ll dive into First Party Data details and discussion, then wrap up at 4 pm with some light bites and hosted cocktails.
2:00 pm Registration & Networking
2:30 pm First Party Data Presentations & Discussion
4:00 pm Study Hall Cocktails & Connections
Continue the conversations over dinner right at Smith & Wollensky or at nearby great Chicago bars and dining!