AAMP Conference 2018-07-11T23:03:13+00:00

Registration Open!

The AAMP 2018 Conference is now open for registration! Join us on October 18th!

  • NEW VENUE at the beautiful Omni Hotel at California Plaza in downtown Los Angeles
  • NEW PROGRAM with expanded roundtable networking, deep dive sessions, and 2 keynotes
  • 100% AUDIENCE MARKETING FOCUS for print, digital, social and event success

For over 30 years, The AAMP Conference has provided the largest networking and education event on the West Coast for audience development, circulation marketing, database and fulfillment management, and to meet other professionals in the publishing industry.

Register Now

 

Be a part of this annual audience marketing tradition! Meet other audience developers to share ideas, participate in interactive learning sessions, and connect with vendor resources that understand audience marketing challenges. Breakfast, lunch and cocktail hour included!

AAMP Members save on Conference registration – join now, it’s FREE!

Conference Schedule

Full session descriptions and speaker details coming soon!

2018 AAMP CONFERENCE OVERVIEW

DATA-DRIVEN MARKETING

7:00AM-8:15AM
REGISTRATION & BREAKFAST NETWORKING
8:15AM-9:00AM
WELCOME & MORNING KEYNOTE: CHRISTOPHER LESTER, C4WARD STRATEGIES - THE FUTURE OF AUDIENCE MARKETING
9:15AM-10:00AMFEED THE MACHINE: SUSTAINABLE AUDIENCE DATA TARGETINGKPIs THAT COUNT: MARKETING PERFORMANCE BENCHMARKSCUSTOMER DATA PLATFORM STRATEGY
10:00AM-10:30AM
NETWORKING BREAK
10:30AM-11:30AM
ROUNDTABLES #1: Email Marketing, Website/SEO, Data Targeting, Customer Data Platforms, Marketing Benchmarks
11:30AM-12:00PM
NETWORKING BREAK
12:00PM-12:45PMFIRST PERSON EMAIL MARKETING SUCCESS TACTICSDATA COMPLIANCE UPDATE – WHAT YOU NEED TO KNOW NOW!DOs & DON'Ts of MONETIZING AUDIENCE DATA
12:45PM-2:15PM
LUNCH KEYNOTE: ALLISON ADAMS, SOURCEMEDIA - THE SUBSCRIPTION BOOMERANG: BUILDING A NEW (REINVIGORATED) REVENUE STREAM
2:30PM-3:30PM
ROUNDTABLES #2: Email Marketing, Content Marketing, Social Media Marketing, Subscription & Membership Models
3:45PM-4:30PM
FUTURE OF AUDIENCE PANEL: USING AI, PERSONALIZATION, BOTS, & VOICE SEARCH TO FIND & ENGAGE YOUR AUDIENCE
4:30PM-6:00PM
CONFERENCE AFTER PARTY
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Full Schedule

SESSION DETAILS AND TIMELINE

REGISTRATION & CONTINENTAL BREAKFAST – GOLD ROOM
7:30 am - 8:30 am
SESSION ONE
8:30 am - 9:30 am
MEDITERRANEAN ROOM
Audience Marketing Toolbox
Speaker: Kris Heineman
ATHENIAN ROOM
Marketing Automation: Multi-Channel Marketing That Works
Speaker: Eric Hansen
CORDOBAN ROOM
Video Strategies For Traffic, Content, and Revenue
Speaker: Tim O'Byrne
NETWORKING BREAK - GOLD ROOM
9:30 am - 10:00 am
SESSION TWO - ROUNDTABLES - ROMAN ROOM
10:00 am - 11:15 am
NETWORKING BREAK - GOLD ROOM
11:15 am - 11:45 am
SESSION THREE
11:45 am - 12:45 pm
MEDITERRANEAN ROOM
Email Deep Dive: Data Segments, Targeting, Testing, and More!
Speakers: Cindy Cardinal, Robert Kennedy
ATHENIAN ROOM
SEO: The Inside and Outside View of Your Website
Speaker: Joe Leider
CORDOBAN ROOM
Increase Advertising Revenue with a Customer Data Platform
Speaker: Julia Farina
12:45 pm - 2:30 pm
LUNCH KEYNOTE - GOLD ROOM
DAVID COLFORD, PRESIDENT, HANLEY WOOD
SESSION FOUR
2:45 pm - 3:45 pm
MEDITERRANEAN ROOM
Online Reader Communities for the Win!
Speaker: Marcie Donavon
ATHENIAN ROOM
Social Strategies in a Rapidly Evolving Digital Landscape
Speaker: Lizzy Sherman
CORDOBAN ROOM
Customer Deep Dive: Who, Why, and How for Audience Revenue!
Speaker: John Rockwell
AAMP AFTER PARTY, PRIZES & PROFESSIONAL HEADSHOTS! – BERNARD'S
3:45 pm - 5:00 pm

Keynotes Announced!

Morning Keynote

The Future of Audience Marketing

Lunch Keynote

The Subscription Boomerang: Building a New (Reinvigorated) Revenue Stream

Christopher Lester
Founder/Digital Strategist,
C4ward Strategies

Audience marketers are now at the center of media company decisions — editorial development, ad sales support, event marketing, tech platforms, corporate strategy….and it’s awesome! But with great power comes great pressure to perform. What’s next and how will it impact your audience development plan (and your career)?

Christopher Lester will share his vision of the future of audience, hot topics to focus on NOW for quick wins and long-term success, and the nature of audience data (think circles, not lines). Get fired up and make your “top 5” list of ideas to take back to the office for fame and glory (and that little thing called revenue)!

Bio
Allison Adams
Chief Subscription Officer,
Source Media

Pressures from social media advertising, fake news and the search for stable revenue streams (read: advertising declines) have driven the paid subscription model front and center. The new Subscription Economy for media means customer led, a membership feel, ongoing product development, and new metrics to consider (MRR, Churn and Cured).

For Audience Development pros (that’s you!) this means a reliable and more engaged audience with predictive modeling and detailed demographics. For your organization it means a steady cash flow, high revenue predictability and long-term customers.

In her Keynote presentation, Allison will share why Source Media created the Chief Subscription Officer position; what the Subscription Economy means to growth in your organization; and the new subscription systems and metrics landscape, including the trade-offs to consider with open v. gated content strategies.

Bio

Sessions

Email Deep Dive: Data Segments, Targeting, Testing and More!
Cindy Cardinal, Owner, CC Communications
Robert Kennedy, VP, Audience Solutions, Omeda

Keep your data and promotions clean – revenue and increased response rates will follow! Join this session for a deep dive into audience data and email best practices, including data segmentation, engagement, nurturing, list fatigue, testing, and timing. Cindy and Robert will also discuss marketing for new names using paid products like events, lead gen, paywalls and paid subs. Plus we’ll touch on email marketing tools like automation that can streamline the process. Lots of visuals and examples here! Bring your questions!

Increase Advertising Revenue With A Customer Data Platform
Julia Farina, Director of Marketing, Lytics

The opportunities for personalized content and targeted advertising programs are endless, yet the majority of media and publishing companies still struggle to leverage the vast amount of customer data at their fingertips. In this session, we will explore how leading publishing companies such as SourceMedia, Access Intelligence, Agora Financial, and Haymarket use a customer data platform to create new revenue-generating ad programs. Julia will walk through specific examples of how to use data science-based behavioral insights to address results- and data-driven advertisers, audience extension, and engaging subscribers with relevant content.

Marketing Automation: Multi-Channel Marketing That Works
Eric Hansen, SVP, Head of Brand & Digital Marketing, Advisor Group

Overwhelmed with multiple campaign requests? Stuck with large batch and blast emails or creating generic one size fits all messaging due to time constraints? Find out what’s possible with Marketing Automation tools! Marketing Automation engages your customer in multiple ways more effectively and efficiently. Eric will discuss the use of automation technology to create personalized marketing that resonates deeper based on user actions and engagement, Marketing Automation platforms that enable replacement of current high-touch manual processes, and how to increase the scale and scope of nurture or drip campaigns regardless of audience segment size. This session is highly valuable for any marketer that has more marketing campaign needs than resources available!

Audience Marketing Toolbox
Kris Heineman, Director of Digital, The Enthusiast Network (TEN)

There are countless dashboards, platforms, tools, and plugins available that promise to help you manage and grow your digital/social audiences. However, most of the tools are expensive, impractical and are difficult to integrate into your workflow. In this session, Kris will go over a few essential tools that will quickly help you understand, engage and grow your digital and social audiences. From practical industry-leading solutions to free hacks to enterprise level dashboards, he’ll share some of the better tools used on a daily basis at TEN. Work smarter with these ideas!

Social Strategies in a Rapidly Evolving Digital Landscape
Lizzy Sherman, Digital Content Director, Creative Age Publications

The digital world is saturated with an avalanche of content, making it more and more difficult to gain an audience’s attention. Lizzy will discuss best social practices and how to keep up with the constantly changing digital outreach options. She will also address the social community challenges that marketers face today including growing your audience, keeping their attention, working with influencers, authenticity, and pay to play campaigns. Finally, we’ll take a look at content evaluation and analytics to gauge social media success. This is a must attend session for social marketers!

Online Reader Communities for the Win!
Marcie Donavon, Circulation Director, Farran Media

Getting your audience in one place doesn’t require a big, expensive conference or trade show event! You can drive website traffic, collect deep audience demos, and deliver amazing ROI to your advertisers all in one place – online communities. From simple message boards to more robust platforms that incorporate Facebook-like features, reader communities give your audience a place to connect, and your advertisers an engaged outlet to showcase their products. Marcie will demonstrate how Farran Media’s first-to-market community concept led to huge membership growth and sold out digital ad placements months in advance! Their communities also provide user-generated content and alert editors to hot topics for brand extensions and advertiser outreach. Audience growth, online revenue, and fresh content – it’s a win!

SEO: The Inside and Outside View of Your Website
Joe Leider, Chief Analyst, Spyglass Intelligence, LLC

When people think of search engine optimization, they think of meta data buried deep inside a website. That’s part of it, but the best SEO takes an outsider’s view. Don’t obsess about how people navigate around your website once they are there. Rather, try to understand someone looking for information like yours on the world wide web. Potential visitors want to learn things quickly, from reliable sources. They’ll let Google decide what they need. In this presentation Joe will show you how to take an outsider’s view of your website, and which free tools you need to understand your visitors. He’ll also help you understand how Google sees your site so you can attract more impressions, clicks and conversions.

Customer Deep Dive: Who, Why and How for Audience Revenue!
John Rockwell, Director of Subscription Sales & Retention, San Francisco Chronicle

In today’s ultra-competitive publishing world, where subscriber acquisition, retention and loyalty are more important than ever, the secret sauce is customer intimacy. Deep knowledge of your customers’ status, interests and preferences, as well as their interactions with your publication and its digital offspring, will increase your chances of success. In this session, John will share the new tools and tactics successful publishers use for customer marketing, leveraging social media, plus CRM and traditional sales channels to grow online, mobile and print subscriptions. Take away a list of new ideas for your audience development!

Video Strategies for Traffic, Content, and Revenue
Tim O’Byrne, Publisher/Editor, Working Ranch Magazine

Whether you’re thinking about video or have already tried it out, you know it’s a hot new channel for publishers looking to connect with readers and drive additional revenue from sponsors. So, how hard is video anyway? Don’t you just point and shoot, then post? Tim O’Byrne has the answers. Tim headed the effort to post Working Ranch Magazine’s first sponsored video content post to Facebook — a trial balloon that quickly hit the stratosphere when it went viral within 24 hours! Tim will discuss how the video came about, tactics involved in posting and handling videos on social media and websites, and next steps with original content and sponsored videos.

Digital Topic Roundtables

Back by popular demand! Connect with your peers to discuss hot digital topics! This is the perfect format to bounce ideas, ask questions, discuss challenges, and find out what’s working (and not) to grow digital audience and revenue. Longer session time for deeper discussions and you’ll switch topic tables halfway through.

  • SEO/Websites
  • Social Media
  • Email Marketing
  • Platforms & Tools
  • Marketing Automation
  • Data Analysis & Revenue
  • And more!

Speakers and Moderators

Cindy Cardinal
Cindy CardinalCC Communications
Cindy’s Bio
Marcie Donavon
Marcie DonavonFarran Media
Marcie’s Bio
Julia Farina
Julia FarinaLytics
Julia’s Bio
Eric Hansen
Eric HansenAdvisor Group
Eric’s Bio
Kris Heineman
Kris HeinemanTEN: The Enthusiast Network
Kris’ Bio
Robert Kennedy
Robert KennedyOmeda
Robert’s Bio
Joe Leider
Joe Leider Spyglass Intelligence, LLC
Joe’s Bio
Joyce Neth
Joyce NethWATT Global Media
Joyce’s Bio
Tim O’Byrne
Tim O’ByrneWorking Ranch Magazine
Tim’s Bio
John Rockwell
John RockwellThe San Francisco Chronicle
John’s Bio
Lizzy Sherman
Lizzy ShermanCreative Age Publications
Lizzy’s Bio
Jason Yee
Jason YeeAdvisor Group
Jason’s Bio

Premier Partners:

AAMP Partners:

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