The AAMP 2018 Conference was held on October 18th. Thank you to all attendees, speakers and sponsors!
2019 Conference details coming soon!
- Planning for next year? Check out the 2018 speakers, sessions and sponsors below for ideas on what we cover!
- Can’t wait for more audience development insights? Registration is now open for the Digital Boot Camp in March!
For over 30 years, The AAMP Conference has provided the largest networking and education event on the West Coast for audience development, circulation marketing, database and fulfillment management, and to meet other professionals in the publishing industry.
AAMP Members save on Conference registration – join now, it’s FREE!
Be a part of this annual audience marketing tradition! Meet other audience developers to share ideas, participate in interactive learning sessions, and connect with vendor resources that understand audience marketing challenges. Breakfast, lunch and cocktail hour included!
See all the 2018 AAMP Conference photos in the Gallery!
2018 Conference Schedule
2018 Conference session descriptions and speaker details below — Conference registration includes access to the VIP Reception the night before the event!
2018 AAMP CONFERENCE OVERVIEW
|7:15AM-8:15AM||REGISTRATION & BREAKFAST NETWORKING|
|8:15AM-9:00AM||WELCOME & MORNING KEYNOTE: CHRISTOPHER LESTER, C4WARD STRATEGIES - THE FUTURE OF AUDIENCE MARKETING|
|9:15AM-10:00AM||FEED THE MACHINE: SUSTAINABLE AUDIENCE DATA TARGETING||KPIs THAT COUNT: MARKETING PERFORMANCE BENCHMARKS||CUSTOMER DATA PLATFORM STRATEGY|
|10:30AM-11:15AM||ROUNDTABLES #1: Email Marketing, Website/SEO, Data Targeting, Customer Data Platforms, Marketing Benchmarks|
|11:45AM-12:30PM||FIRST PERSON EMAIL MARKETING SUCCESS TACTICS||DATA COMPLIANCE UPDATE – THE GOOD, THE BAD & THE UGLY||DOs & DON'Ts of MONETIZING AUDIENCE DATA|
|12:30PM-2:30PM||LUNCH KEYNOTE + SPONSOR PARADE OF PRIZES!: ALLISON ADAMS, SOURCEMEDIA - THE SUBSCRIPTION BOOMERANG: BUILDING A NEW (REINVIGORATED) REVENUE STREAM|
|2:45PM-3:30PM||ROUNDTABLES #2: Email Marketing, Content Marketing, Social Media Marketing, Subscription & Membership Models|
|3:45PM-4:30PM||FUTURE OF AUDIENCE PANEL: THE NEW AUDIENCE INTERFACE & HOW TO GET THERE|
|4:30PM-6:00PM||CONFERENCE AFTER PARTY! GRAND CAFE, OMNI HOTEL|
2018 Full Schedule
SESSION DETAILS AND TIMELINE
|REGISTRATION & CONTINENTAL BREAKFAST – GOLD ROOM
7:30 am - 8:30 am
8:30 am - 9:30 am
Audience Marketing Toolbox
Speaker: Kris Heineman
Marketing Automation: Multi-Channel Marketing That Works
Speaker: Eric Hansen
Video Strategies For Traffic, Content, and Revenue
Speaker: Tim O'Byrne
|NETWORKING BREAK - GOLD ROOM
9:30 am - 10:00 am
|SESSION TWO - ROUNDTABLES - ROMAN ROOM
10:00 am - 11:15 am
|NETWORKING BREAK - GOLD ROOM
11:15 am - 11:45 am
11:45 am - 12:45 pm
Email Deep Dive: Data Segments, Targeting, Testing, and More!
Speakers: Cindy Cardinal, Robert Kennedy
SEO: The Inside and Outside View of Your Website
Speaker: Joe Leider
Increase Advertising Revenue with a Customer Data Platform
Speaker: Julia Farina
|12:45 pm - 2:30 pm
LUNCH KEYNOTE - GOLD ROOM
DAVID COLFORD, PRESIDENT, HANLEY WOOD
2:45 pm - 3:45 pm
Online Reader Communities for the Win!
Speaker: Marcie Donavon
Social Strategies in a Rapidly Evolving Digital Landscape
Speaker: Lizzy Sherman
Customer Deep Dive: Who, Why, and How for Audience Revenue!
Speaker: John Rockwell
|AAMP AFTER PARTY, PRIZES & PROFESSIONAL HEADSHOTS! – BERNARD'S
3:45 pm - 5:00 pm
The Future of Audience Marketing
The Subscription Boomerang: Building a New (Reinvigorated) Revenue Stream
Audience marketers are now at the center of media company decisions — editorial development, ad sales support, event marketing, tech platforms, corporate strategy….and it’s awesome!
But with great power comes great pressure to perform. What’s next and how will it impact your audience development plan (and your career)?
Christopher will share his vision of the future of audience, hot topics to focus on NOW for quick wins and long-term success, and the nature of audience data (think circles, not lines).
Get fired up and make your “top 5” list of ideas to take back to the office for fame and glory (and that little thing called revenue)!
Chief Subscription Officer,
Pressures from social media advertising, fake news and the search for stable revenue streams (read: advertising declines) have driven the paid subscription model front and center. This new Subscription Economy for media means customer led, a membership feel, ongoing product development, and new metrics to consider (MRR, Churn and Cured).
For Audience Development pros (that’s you!) this means a reliable and more engaged audience with predictive modeling and detailed demographics. For your organization it means a steady cash flow, high revenue predictability and long-term customers.
Allison will share why SourceMedia created the Chief Subscription Officer position; what the Subscription Economy means to growth in your organization; and the new subscription systems and metrics landscape, including the trade-offs to consider with open v. gated content strategies.
2018 Session Details
Get a preview of the Conference sessions and meet the speakers in our Friday Four Series!
Feed the Machine: Sustainable Audience Data Targeting
Robert Dippell, Overscore
It’s no secret that the expectation on publishers today is not only to own a loyal audience, but to deliver specific and relevant audience segments that meet advertiser marketing objectives. But with so many publishers still struggling to integrate department workflows, it’s challenging to both build a robust and engaged audience, plus develop data points that can be sold for advertiser revenue. How can you build the perfect targeting strategy?
Robert Dippell has the details on the holistic approach required to make your audience targeting system a reality! Key Takeaway #1: your internal departments across editorial, custom content, sales, customer success and product development must actually work in unison and buy into the value of these targeting programs in order to create a successful ecosystem.
Based on his extensive experience at Praetorian Digital, Robert will explain how to manage cross-department integration, define your audience segments and data, and the audience targeting strategy to meet both internal and ad revenue growth!
KPIs that Count: Marketing Performance Benchmarks
Gregory Hart, PSMJ Resources
Linda Vassily, Cabot Wealth Network
Do you want to cut to the chase and know exactly which KPIs successful marketers use to run their businesses right now? Heck, do you even know what KPI stands for? That’s okay if you don’t—it stands for “Key Performance Indicators” and includes the key marketing metrics that gauge a business’s progress and success.
From conversion rates to social media engagement and lifetime value…from open rates and retention rates to revenue per paid subscriber/free email subscriber/ employee (what DO we measure?), learn which KPIs are essential for you to measure and act upon…and a few that you can completely blow off!
In this high-energy, rapid-fire session, Greg Hart and Linda Vassily share the KPIs they love…and one or two they ignore because they just don’t matter for driving revenue and business growth. This session will make a HUGE difference in your next reporting cycle!
Customer Data Platform Strategy
Rob Ristagno, The Sterling Woods Group
Audience data is coming at us from all angles: web, mobile, email, circulation, social media, e-commerce, events… and much more. Unfortunately, according to a research project by Forbes, only about 1 in 10 companies effectively leverages their customer data. So, how can we make sense of it all?
Enter the Customer Data Platform (CDP). Maybe you’ve made an investment in a CDP but aren’t sure if you’re maximizing your return. Or perhaps you know you want to implement a CDP but need to build a business case to justify it.
In this session, speaker, author, and media executive Rob Ristagno reveals the secret to a successful CDP implementation (hint: it’s not about the technology itself). Packed with case studies, unique applications, and practical next steps, this talk will teach you how to use a CDP to drive hard revenue, rather than just soft metrics like awareness.
Get ready to build a CDP strategy that dramatically grows your business!
First-Person Email Marketing Success Tactics
Shawna White, The Horse
Skip O’Neill, Adestra
Data Compliance Update: The Good, the Bad & the Ugly
Patrick Crane, BlueConic
2018 Has been the year of Privacy Legislation! With GDPR’s recent arrival and the coming California Consumer Privacy Act, it is essential that publishers prepare themselves for a future filled with new rules.
Based on his work as one of BlueConic’s leading media experts, Patrick Crane will help you try to make sense of it all!
In this information filled session, you’ll hear stories from the data compliance front lines, explore the ins and outs of recent legislation, pick up some compliance tips, and learn why Patrick and BlueConic actually see a silver lining in all of these changes.
The Dos & Dont’s of Monetizing Audience Data
Kati Tucker, Bobit Business Media
Tony Napoleone, Omeda
Audience data is hotter than ever, both for internal marketing and as a revenue driver in lead gen and other advertising programs. But how do you protect your hard-won list vs company revenue pressures?
Kati Tucker and Tony Napoleone will share their experience at Bobit Business Media successfully managing this key (and challenging) media revenue driver. You will learn how to navigate internal politics (who owns the data?), get company policy buy-in, and train salespeople to understand the audience data sell. PLUS tips on packaging data products into ad contracts, pricing, launching data sales and scaling effectively.
You’ll leave this session with both high-level best practices and a blueprint of actionable steps that you can use immediately to drive audience revenue!
Future of Audience Panel: The New Audience Tech Interface & How to Get There
Allison Adams, SourceMedia
Karthic Bala, Conde Nast
Nick Giallourakis, Gilly Media
Publishers are revamping their audience tech stacks to include tools like artificial intelligence (AI), alternative data sources, CDPs, voice search and more. These “sci fi” tactics have exciting capabilities to find, understand, and engage audiences. But if you think this tech isn’t applicable to your audience strategy, you are already behind the curve!
Join this panel of cutting edge publishing leaders for their take on these tech tools, how they are using them to drive serious revenue and list growth, and how you can launch these ideas into your programs (spoiler alert: huge budgets and teams not necessarily required!). Bring your questions to this interactive session. The future is now!