WHAT IS THE AAMP CONFERENCE?
The AAMP Conference is the largest networking event on the West Coast for audience development, circulation marketing, database and fulfillment management, and to meet other professionals in the publishing industry.
Join the AAMP on September 14th to learn how to manage, grow, and leverage audience data for maximum revenue growth!
Register now for this dynamic educational and networking event to hear sessions on:
- Audience monetization
- Marketing automation
- Data development & list building
- Social media marketing
- Email best practices
- Audience marketing channels
- SEO/website optimization and more!
Join us at the historic Millennium Biltmore Hotel for a full day of classes, connections, and fun! Discover instantly applicable information to improve your audience strategies at AAMP 2017 – and make your boss happy with the lowest one-day conference rate on the planet!
The AAMP Conference has been an annual tradition for audience marketers for over 30 years! Meet other audience developers to share ideas, participate in interactive learning sessions, and connect with vendor resources that understand audience marketing challenges. Breakfast, lunch and cocktail hour included!
Need a room? A limited block of rooms are now available at the Millennium Biltmore. Reserve online or call 800.245.8673 and use code 1709AAMPBM.
AAMP Members save on Conference registration – join now, it’s FREE!
Full Session Details Coming Soon!
2017 AAMP CONFERENCE TIMELINE
OWN YOUR AUDIENCE, BUILD YOUR REVENUE
|7:30 am - 8:30 am||REGISTRATION, COFFEE, EXHIBITS|
|8:30 am - 9:30 am||SESSION ONE|
|9:30 am - 10:00 am||NETWORKING BREAK|
|10:00 am - 11:15 am||SESSION TWO - ROUNDTABLES|
|11:15 am - 11:45 am||NETWORKING BREAK|
|11:45 am - 12:45 pm||SESSION THREE|
|12:45 pm - 2:30 pm||LUNCH KEYNOTE: DAVE COLFORD, PRESIDENT, HANLEY WOOD|
|2:30 pm - 3:30 pm||SESSION FOUR|
|3:30 pm - 5:30 pm||COCKTAILS - PRIZES|
Hanley Wood Media
Chief Data Officers: How Audience Marketers Can Drive Revenue Company-Wide
David Colford, President, Hanley Wood Media
Audience marketers are the new Kings and Queens of the media works. Why? Because, in truth, they are their organizations’ Chief Database Officers. Gone are the days when circulation and newsstand metrics ruled the day. Instead, analytics and cutting edge data systems that gather meaningful information and assist in building audiences are the new tools of the trade. The output now allows audience marketers to work hand-in-hand with editorial and ad sales teams to identify brand extensions and untapped content and revenue opportunities. But this new role can quickly fragment and lose focus without the right business plan and support in place. David will share how Hanley Wood transitioned their business model to leverage audience intelligence, and empowered their audience teams to provide revenue-generating services company-wide. Audience data isn’t the future, it’s the now!
David Colford is the Chief Revenue Officer for Hanley Wood Inc. and President of Hanley Wood Media, the premier media, information, and marketing services company serving the residential and commercial design and construction industry. Colford oversees all construction related revenue streams for Hanley Wood and leads the P&L for the media business including sales and marketing strategy, editorial, strategic marketing services and operations.
Prior to joining Hanley Wood, Colford served as EVP of Global Sales and Operations at Geeknet Media. He has also held sales management and executive roles at CMP Technology, IDG, and Ziff Davis Media. Colford served as group publisher at Primedia and earlier headed the national sales effort at InfoWorld. His first media job was in events at CMP Media.
Email Deep Dive: Data Segments, Targeting, Testing and More!
Cindy Cardinal, Owner, CC Communications
Robert Kennedy, VP, Audience Solutions, Omeda
Keep your data and promotions clean – revenue and increased response rates will follow! Join this session for a deep dive into audience data and email best practices, including data segmentation, engagement, nurturing, list fatigue, testing, and timing. Cindy and Robert will also discuss marketing for new names using paid products like events, lead gen, paywalls and paid subs. Plus we’ll touch on email marketing tools like automation that can streamline the process. Lots of visuals and examples here! Bring your questions!
Increase Advertising Revenue With A Customer Data Platform
Julia Farina, Director of Marketing, Lytics
The opportunities for personalized content and targeted advertising programs are endless, yet the majority of media and publishing companies still struggle to leverage the vast amount of customer data at their fingertips. In this session, we will explore how leading publishing companies such as SourceMedia, Access Intelligence, Agora Financial, and Haymarket use a customer data platform to create new revenue-generating ad programs. Julia will walk through specific examples of how to use data science-based behavioral insights to address results- and data-driven advertisers, audience extension, and engaging subscribers with relevant content.
Marketing Automation: Multi-Channel Marketing That Works
Eric Hansen, SVP, Head of Brand & Digital Marketing, Advisor Group
Overwhelmed with multiple campaign requests? Stuck with large batch and blast emails or creating generic one size fits all messaging due to time constraints? Find out what’s possible with Marketing Automation tools! Marketing Automation engages your customer in multiple ways more effectively and efficiently. Eric will discuss the use of automation technology to create personalized marketing that resonates deeper based on user actions and engagement, Marketing Automation platforms that enable replacement of current high-touch manual processes, and how to increase the scale and scope of nurture or drip campaigns regardless of audience segment size. This session is highly valuable for any marketer that has more marketing campaign needs than resources available!
Audience Marketing Toolbox
Kristopher Heineman, Director of Digital, The Enthusiast Network (TEN)
There are countless dashboards, platforms, tools, and plugins available that promise to help you manage and grow your digital/social audiences. However, most of the tools are expensive, impractical and are difficult to integrate into your workflow. In this session, Kris will go over a few essential tools that will quickly help you understand, engage and grow your digital and social audiences. From practical industry-leading solutions to free hacks to enterprise level dashboards, he’ll share some of the better tools used on a daily basis at TEN. Work smarter with these ideas!
Social Strategies in a Rapidly Evolving Digital Landscape
Lizzy Sherman, Digital Content Director, Creative Age Publications
The digital world is saturated with an avalanche of content, making it more and more difficult to gain an audience’s attention. Lizzy will discuss best social practices and how to keep up with the constantly changing digital outreach options. She will also address the social community challenges that marketers face today including growing your audience, keeping their attention, working with influencers, authenticity, and pay to play campaigns. Finally, we’ll take a look at content evaluation and analytics to gauge social media success. This is a must attend session for social marketers!