AAMP Conference 2018-08-17T13:20:19+00:00

Registration Open!

The AAMP 2018 Conference is now open for registration! Join us on October 18th!

  • NEW VENUE at the beautiful Omni Hotel at California Plaza in downtown Los Angeles
  • NEW PROGRAM with expanded roundtable networking, deep dive sessions, and 2 keynotes
  • 100% AUDIENCE MARKETING FOCUS for print, digital, social and event success

For over 30 years, The AAMP Conference has provided the largest networking and education event on the West Coast for audience development, circulation marketing, database and fulfillment management, and to meet other professionals in the publishing industry.

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AAMP Members save on Conference registration – join now, it’s FREE!

Be a part of this annual audience marketing tradition! Meet other audience developers to share ideas, participate in interactive learning sessions, and connect with vendor resources that understand audience marketing challenges. Breakfast, lunch and cocktail hour included!

Hotel Information

Make the most of your AAMP Conference time! Stay over at the Omni — Hotel room block now open! Book online or call 888-444-6664.   

Conference Schedule

Full session descriptions and speaker details below!

Don’t forget the VIP Party on October 17th for all attendees, speakers and sponsors! Conference registrants watch for your exclusive invitation in your email!

2018 AAMP CONFERENCE OVERVIEW

DATA-DRIVEN MARKETING

7:15AM-8:15AMREGISTRATION & BREAKFAST NETWORKING
8:15AM-9:00AMWELCOME & MORNING KEYNOTE: CHRISTOPHER LESTER, C4WARD STRATEGIES - THE FUTURE OF AUDIENCE MARKETING
9:15AM-10:00AMFEED THE MACHINE: SUSTAINABLE AUDIENCE DATA TARGETINGKPIs THAT COUNT: MARKETING PERFORMANCE BENCHMARKSCUSTOMER DATA PLATFORM STRATEGY
10:00AM-10:30AMNETWORKING BREAK
10:30AM-11:15AMROUNDTABLES #1: Email Marketing, Website/SEO, Data Targeting, Customer Data Platforms, Marketing Benchmarks
11:15AM-11:45AMNETWORKING BREAK
11:45AM-12:30PMFIRST PERSON EMAIL MARKETING SUCCESS TACTICSDATA COMPLIANCE UPDATE – WHAT YOU NEED TO KNOW NOW!DOs & DON'Ts of MONETIZING AUDIENCE DATA
12:30PM-2:30PMLUNCH KEYNOTE + SPONSOR PARADE OF PRIZES!: ALLISON ADAMS, SOURCEMEDIA - THE SUBSCRIPTION BOOMERANG: BUILDING A NEW (REINVIGORATED) REVENUE STREAM
2:45PM-3:30PMROUNDTABLES #2: Email Marketing, Content Marketing, Social Media Marketing, Subscription & Membership Models
3:45PM-4:30PMFUTURE OF AUDIENCE PANEL: THE NEW AUDIENCE INTERFACE & HOW TO GET THERE
4:30PM-6:00PMCONFERENCE AFTER PARTY! GRAND CAFE, OMNI HOTEL
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Full Schedule

SESSION DETAILS AND TIMELINE

REGISTRATION & CONTINENTAL BREAKFAST – GOLD ROOM
7:30 am - 8:30 am
SESSION ONE
8:30 am - 9:30 am
MEDITERRANEAN ROOM
Audience Marketing Toolbox
Speaker: Kris Heineman
ATHENIAN ROOM
Marketing Automation: Multi-Channel Marketing That Works
Speaker: Eric Hansen
CORDOBAN ROOM
Video Strategies For Traffic, Content, and Revenue
Speaker: Tim O'Byrne
NETWORKING BREAK - GOLD ROOM
9:30 am - 10:00 am
SESSION TWO - ROUNDTABLES - ROMAN ROOM
10:00 am - 11:15 am
NETWORKING BREAK - GOLD ROOM
11:15 am - 11:45 am
SESSION THREE
11:45 am - 12:45 pm
MEDITERRANEAN ROOM
Email Deep Dive: Data Segments, Targeting, Testing, and More!
Speakers: Cindy Cardinal, Robert Kennedy
ATHENIAN ROOM
SEO: The Inside and Outside View of Your Website
Speaker: Joe Leider
CORDOBAN ROOM
Increase Advertising Revenue with a Customer Data Platform
Speaker: Julia Farina
12:45 pm - 2:30 pm
LUNCH KEYNOTE - GOLD ROOM
DAVID COLFORD, PRESIDENT, HANLEY WOOD
SESSION FOUR
2:45 pm - 3:45 pm
MEDITERRANEAN ROOM
Online Reader Communities for the Win!
Speaker: Marcie Donavon
ATHENIAN ROOM
Social Strategies in a Rapidly Evolving Digital Landscape
Speaker: Lizzy Sherman
CORDOBAN ROOM
Customer Deep Dive: Who, Why, and How for Audience Revenue!
Speaker: John Rockwell
AAMP AFTER PARTY, PRIZES & PROFESSIONAL HEADSHOTS! – BERNARD'S
3:45 pm - 5:00 pm

Keynotes Announced!

Morning Keynote

The Future of Audience Marketing

Lunch Keynote

The Subscription Boomerang: Building a New (Reinvigorated) Revenue Stream

Christopher Lester
Founder/Digital Strategist,
C4ward Strategies

Audience marketers are now at the center of media company decisions — editorial development, ad sales support, event marketing, tech platforms, corporate strategy….and it’s awesome!

But with great power comes great pressure to perform. What’s next and how will it impact your audience development plan (and your career)?

Christopher will share his vision of the future of audience, hot topics to focus on NOW for quick wins and long-term success, and the nature of audience data (think circles, not lines).

Get fired up and make your “top 5” list of ideas to take back to the office for fame and glory (and that little thing called revenue)!

Bio
Allison Adams
Chief Subscription Officer,
SourceMedia

Pressures from social media advertising, fake news and the search for stable revenue streams (read: advertising declines) have driven the paid subscription model front and center. This new Subscription Economy for media means customer led, a membership feel, ongoing product development, and new metrics to consider (MRR, Churn and Cured).

For Audience Development pros (that’s you!) this means a reliable and more engaged audience with predictive modeling and detailed demographics. For your organization it means a steady cash flow, high revenue predictability and long-term customers.

Allison will share why SourceMedia created the Chief Subscription Officer position; what the Subscription Economy means to growth in your organization; and the new subscription systems and metrics landscape, including the trade-offs to consider with open v. gated content strategies.

Bio

Sessions

Feed the Machine: Sustainable Audience Data Targeting
Robert Dippell, Overscore

It’s no secret that the expectation on publishers today is not only to own a loyal audience, but to deliver specific and relevant audience segments that meet advertiser marketing objectives. But with so many publishers still struggling to integrate department workflows, it’s challenging to both build a robust and engaged audience, plus develop the data points that can be sold for advertiser revenue. How can you build the perfect targeting strategy?
 
Robert Dippell has the details on the holistic approach required to make your audience targeting system a reality! Key takeaway #1: your internal departments across editorial, custom content, sales, customer success and product development must actually work in unison and buy into the value of these targeting programs in order to create a successful ecosystem.
 
Based on his extensive experience at Praetorian Digital, Robert will explain how to manage cross-department integration, define your audience segments and data, and the audience targeting strategy to meet both internal and ad revenue growth!

KPIs that Count: Marketing Performance Benchmarks
Gregory Hart, PSMJ Resources
Linda Vassily, Cabot Wealth Network

Do you want to cut to the chase and know exactly which KPIs successful marketers use to run their businesses right now? Heck, do you even know what KPI stands for? That’s okay if you don’t—it stands for “Key Performance Indicators” and includes the key marketing metrics that gauge a business’s progress and success.

From conversion rates to social media engagement and lifetime value…from open rates and retention rates to revenue per paid subscriber/free email subscriber/ employee (what DO we measure?), learn which KPIs are essential for you to measure and act upon…and a few that you can completely blow off! 

In this high-energy, rapid-fire session, Greg Hart and Linda Vassily share the KPIs they love…and one or two they ignore because they just don’t matter for driving revenue and business growth. This session will make a HUGE difference in your next reporting cycle!

Customer Data Platform Strategy
Rob Ristagno, The Sterling Woods Group

Audience data is coming at us from all angles: web, mobile, email, circulation, social media, e-commerce, events… and much more. Unfortunately, according to a research project by Forbes, only about 1 in 10 companies effectively leverages their customer data. So, how can we make sense of it all?

Enter the Customer Data Platform (CDP). Maybe you’ve made an investment in a CDP but aren’t sure if you’re maximizing your return. Or perhaps you know you want to implement a CDP but need to build a business case to justify it.

In this session, speaker, author, and media executive Rob Ristagno reveals the secret to a successful CDP implementation (hint: it’s not about the technology itself). Packed with case studies, unique applications, and practical next steps, this talk will teach you how to use a CDP to drive hard revenue, rather than just soft metrics like awareness.

Get ready to build a CDP strategy that dramatically grows your business!

Session Preview

First-Person Email Marketing Success Tactics
Shawna White, The Horse
Skip O’Neill, Adestra

While message relevancy and personalized content seems like “old marketing news”, a shocking amount of email goes out every minute completely ignoring these concepts. Make sure you’re not in the Sloppy Marketing Club! Every focused email effort can only improve your list, your campaign conversions, and revenue. 
 
Shawna White and Skip O’Neill will share how The Horse used First-Person Marketing to revamp and revitalize their email outreach for increased engagement, conversions and revenue. You’ll hear actionable examples of data-based strategy that led to greater segmentation, incorporation of dynamic content, and smarter tactics to reduce manual email building and tweaking.
 
Learn to understand your audience data, recognize opportunities, and develop relevant outreach with real results. Use your audience data to unlock ALL your email possibilities!

Data Compliance Update: What You Need to Know Now!
Patrick Crane, BlueConic

2018 Has been the year of Privacy Legislation! With GDPR’s recent arrival and the coming California Consumer Privacy Act, it is essential that publishers prepare themselves for a future filled with new rules.

Based on his work as one of BlueConic’s leading media experts, Patrick Crane will help you try to make sense of it all!

In this information filled session, you’ll hear stories from the data compliance front lines, explore the ins and outs of recent legislation, pick up some compliance tips, and learn why Patrick and BlueConic actually see a silver lining in all of these changes.

Session Preview

The Dos & Dont’s of Monetizing Audience Data
Kati Tucker, Bobit Business Media
Tony Napoleone, Omeda

Audience data is hotter than ever, both for internal marketing and as a revenue driver in lead gen and other advertising programs. But how do you protect your hard-won list vs company revenue pressures?

Kati Tucker and Tony Napoleone will share their experience at Bobit Business Media successfully managing this key (and challenging) media revenue driver. You will learn how to navigate internal politics (who owns the data?), get company policy buy-in, and train salespeople to understand the audience data sell. PLUS tips on packaging data products into ad contracts, pricing, launching data sales and scaling effectively.

You’ll leave this session with both high-level best practices and a blueprint of actionable steps that you can use immediately to drive audience revenue!

Future of Audience Panel: The New Audience Tech Interface & How to Get There
Allison Adams, SourceMedia
Karthic Bala, Conde Nast
Nick Giallourakis, Gilly Media

Publishers are revamping their audience tech stacks to include tools like artificial intelligence (AI), alternative data sources, CDPs, voice search and more. These “sci fi” tactics have exciting capabilities to find, understand, and engage audiences. But if you think this tech isn’t applicable to your audience strategy, you are already behind the curve!

Join this panel of cutting edge publishing leaders for their take on these tech tools, how they are using them to drive serious revenue and list growth, and how you can launch these ideas into your programs (spoiler alert: huge budgets and teams not necessarily required!). Bring your questions to this interactive session. The future is now!

Speakers and Moderators

Karthic Bala
Karthic BalaChief Data Officer, Condé Nast
Karthic’s Bio
Patrick Crane
Patrick CraneAccount Executive, BlueConic
Patrick’s Bio
Robert Dippell
Robert DippellFounder & Principal, Overscore
Robert’s Bio
Nick Giallourakis
Nick Giallourakis Founder & CEO, Gilly Media
Nick’s Bio
Gregory Hart
Gregory Hart Marketing Director, PSMJ Resources
Gregory’s Bio
Tony Napoleone
Tony NapoleoneVice President, Client Success, Omeda
Tony’s Bio
Skip O'Neill
Skip O'NeillDirector, Adestra
Skip’s Bio
Rob Ristagno
Rob RistagnoFounder & CEO, The Sterling Woods Group
Rob’s Bio
Kati Tucker
Kati TuckerDirector of Audience Development, Bobit Business Media
Kati’s Bio
Linda Vassily
Linda VassilyVP of Marketing, Cabot Wealth Network
Linda’s Bio
Shawna White
Shawna WhiteBrand Manager, The Horse Media Group
Shawna’s Bio

Premier Partners

AAMP Partners

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