AAMP Conference 2017-09-01T18:06:17+00:00

WHAT IS THE AAMP CONFERENCE?

The AAMP Conference is the largest networking event on the West Coast for audience development, circulation marketing, database and fulfillment management, and to meet other professionals in the publishing industry.

View full conference details in the digital brochure now!

Join the AAMP on September 14th to learn how to manage, grow, and leverage audience data for maximum revenue growth!

Register now for this dynamic educational and networking event to hear sessions on:

  • Audience monetization
  • Marketing automation
  • Data development & list building
  • Social media marketing
  • Email best practices
  • Audience marketing channels
  • SEO/website optimization and more!

Join us at the historic Millennium Biltmore Hotel for a full day of classes, connections, and fun! Discover instantly applicable information to improve your audience strategies at AAMP 2017 – and make your boss happy with the lowest one-day conference rate on the planet!

The AAMP Conference has been an annual tradition for audience marketers for over 30 years! Meet other audience developers to share ideas, participate in interactive learning sessions, and connect with vendor resources that understand audience marketing challenges. Breakfast, lunch and cocktail hour included!

PLUS back by popular demand: Update your professional head shot at the conference!

Need a room? A limited block of rooms are now available at the Millennium Biltmore. Reserve online or call 800.245.8673 and use code 1709AAMPBM.

AAMP Members save on Conference registration – join now, it’s FREE!

Schedule at a Glance

2017 AAMP CONFERENCE TIMELINE

OWN YOUR AUDIENCE, BUILD YOUR REVENUE

7:30 am - 8:30 amREGISTRATION & CONTINENTAL BREAKFAST – GOLD ROOM
8:30 am - 9:30 amSESSION ONE - CORDOBAN, MEDITERRANEAN OR ATHENIAN
9:30 am - 10:00 amNETWORKING BREAK - GOLD ROOM
10:00 am - 11:15 amSESSION TWO - ROUNDTABLES - ROMAN ROOM
11:15 am - 11:45 amNETWORKING BREAK - GOLD ROOM
11:45 am - 12:45 pmSESSION THREE - CORDOBAN, MEDITERRANEAN OR ATHENIAN
12:45 pm - 2:30 pmLUNCH KEYNOTE - GOLD ROOM
DAVID COLFORD, PRESIDENT, HANLEY WOOD
2:45 pm - 3:45 pmSESSION FOUR - CORDOBAN, MEDITERRANEAN OR ATHENIAN
3:45 pm - 5:00 pmAAMP AFTER PARTY, PRIZES & PROFESSIONAL HEADSHOTS! – BERNARD'S

Full Schedule

SESSION DETAILS AND TIMELINE

REGISTRATION & CONTINENTAL BREAKFAST – GOLD ROOM
7:30 am - 8:30 am
SESSION ONE
8:30 am - 9:30 am
MEDITERRANEAN ROOM
Audience Marketing Toolbox
Speaker: Kris Heineman
ATHENIAN ROOM
Marketing Automation: Multi-Channel Marketing That Works
Speaker: Eric Hansen
CORDOBAN ROOM
Video Strategies For Traffic, Content, and Revenue
Speaker: Tim O'Byrne
NETWORKING BREAK - GOLD ROOM
9:30 am - 10:00 am
SESSION TWO - ROUNDTABLES - ROMAN ROOM
10:00 am - 11:15 am
NETWORKING BREAK - GOLD ROOM
11:15 am - 11:45 am
SESSION THREE
11:45 am - 12:45 pm
MEDITERRANEAN ROOM
Email Deep Dive: Data Segments, Targeting, Testing, and More!
Speakers: Cindy Cardinal, Robert Kennedy
ATHENIAN ROOM
SEO: The Inside and Outside View of Your Website
Speaker: Joe Leider
CORDOBAN ROOM
Increase Advertising Revenue with a Customer Data Platform
Speaker: Julia Farina
12:45 pm - 2:30 pm
LUNCH KEYNOTE - GOLD ROOM
DAVID COLFORD, PRESIDENT, HANLEY WOOD
SESSION FOUR
2:45 pm - 3:45 pm
MEDITERRANEAN ROOM
Online Reader Communities for the Win!
Speaker: Marcie Donavon
ATHENIAN ROOM
Social Strategies in a Rapidly Evolving Digital Landscape
Speaker: Lizzy Sherman
CORDOBAN ROOM
Customer Deep Dive: Who, Why, and How for Audience Revenue!
Speaker: John Rockwell
AAMP AFTER PARTY, PRIZES & PROFESSIONAL HEADSHOTS! – BERNARD'S
3:45 pm - 5:00 pm

Keynote

David Colford
Hanley Wood Media

Chief Data Officers: How Audience Marketers Can Drive Revenue Company-Wide
David Colford, President, Hanley Wood Media

Audience marketers are the new Kings and Queens of the media works.  Why? Because, in truth, they are their organizations’ Chief Database Officers. Gone are the days when circulation and newsstand metrics ruled the day. Instead, analytics and cutting edge data systems that gather meaningful information and assist in building audiences are the new tools of the trade. The output now allows audience marketers to work hand-in-hand with editorial and ad sales teams to identify brand extensions and untapped content and revenue opportunities. But this new role can quickly fragment and lose focus without the right business plan and support in place. David will share how Hanley Wood transitioned their business model to leverage audience intelligence, and empowered their audience teams to provide revenue-generating services company-wide. Audience data isn’t the future, it’s the now!

David Colford is the Chief Revenue Officer for Hanley Wood Inc. and President of Hanley Wood Media, the premier media, information, and marketing services company serving the residential and commercial design and construction industry. Colford oversees all construction related revenue streams for Hanley Wood and leads the P&L for the media business including sales and marketing strategy, editorial, strategic marketing services and operations.

Prior to joining Hanley Wood, Colford served as EVP of Global Sales and Operations at Geeknet Media. He has also held sales management and executive roles at CMP Technology, IDG, and Ziff Davis Media. Colford served as group publisher at Primedia and earlier headed the national sales effort at InfoWorld. His first media job was in events at CMP Media.

Sessions

Email Deep Dive: Data Segments, Targeting, Testing and More!
Cindy Cardinal, Owner, CC Communications
Robert Kennedy, VP, Audience Solutions, Omeda

Keep your data and promotions clean – revenue and increased response rates will follow! Join this session for a deep dive into audience data and email best practices, including data segmentation, engagement, nurturing, list fatigue, testing, and timing. Cindy and Robert will also discuss marketing for new names using paid products like events, lead gen, paywalls and paid subs. Plus we’ll touch on email marketing tools like automation that can streamline the process. Lots of visuals and examples here! Bring your questions!

Increase Advertising Revenue With A Customer Data Platform
Julia Farina, Director of Marketing, Lytics

The opportunities for personalized content and targeted advertising programs are endless, yet the majority of media and publishing companies still struggle to leverage the vast amount of customer data at their fingertips. In this session, we will explore how leading publishing companies such as SourceMedia, Access Intelligence, Agora Financial, and Haymarket use a customer data platform to create new revenue-generating ad programs. Julia will walk through specific examples of how to use data science-based behavioral insights to address results- and data-driven advertisers, audience extension, and engaging subscribers with relevant content.

Marketing Automation: Multi-Channel Marketing That Works
Eric Hansen, SVP, Head of Brand & Digital Marketing, Advisor Group

Overwhelmed with multiple campaign requests? Stuck with large batch and blast emails or creating generic one size fits all messaging due to time constraints? Find out what’s possible with Marketing Automation tools! Marketing Automation engages your customer in multiple ways more effectively and efficiently. Eric will discuss the use of automation technology to create personalized marketing that resonates deeper based on user actions and engagement, Marketing Automation platforms that enable replacement of current high-touch manual processes, and how to increase the scale and scope of nurture or drip campaigns regardless of audience segment size. This session is highly valuable for any marketer that has more marketing campaign needs than resources available!

Audience Marketing Toolbox
Kris Heineman, Director of Digital, The Enthusiast Network (TEN)

There are countless dashboards, platforms, tools, and plugins available that promise to help you manage and grow your digital/social audiences. However, most of the tools are expensive, impractical and are difficult to integrate into your workflow. In this session, Kris will go over a few essential tools that will quickly help you understand, engage and grow your digital and social audiences. From practical industry-leading solutions to free hacks to enterprise level dashboards, he’ll share some of the better tools used on a daily basis at TEN. Work smarter with these ideas!

Social Strategies in a Rapidly Evolving Digital Landscape
Lizzy Sherman, Digital Content Director, Creative Age Publications

The digital world is saturated with an avalanche of content, making it more and more difficult to gain an audience’s attention. Lizzy will discuss best social practices and how to keep up with the constantly changing digital outreach options. She will also address the social community challenges that marketers face today including growing your audience, keeping their attention, working with influencers, authenticity, and pay to play campaigns. Finally, we’ll take a look at content evaluation and analytics to gauge social media success. This is a must attend session for social marketers!

Online Reader Communities for the Win!
Marcie Donavon, Circulation Director, Farran Media

Getting your audience in one place doesn’t require a big, expensive conference or trade show event! You can drive website traffic, collect deep audience demos, and deliver amazing ROI to your advertisers all in one place – online communities. From simple message boards to more robust platforms that incorporate Facebook-like features, reader communities give your audience a place to connect, and your advertisers an engaged outlet to showcase their products. Marcie will demonstrate how Farran Media’s first-to-market community concept led to huge membership growth and sold out digital ad placements months in advance! Their communities also provide user-generated content and alert editors to hot topics for brand extensions and advertiser outreach. Audience growth, online revenue, and fresh content – it’s a win!

SEO: The Inside and Outside View of Your Website
Joe Leider, Chief Analyst, Spyglass Intelligence, LLC

When people think of search engine optimization, they think of meta data buried deep inside a website. That’s part of it, but the best SEO takes an outsider’s view. Don’t obsess about how people navigate around your website once they are there. Rather, try to understand someone looking for information like yours on the world wide web. Potential visitors want to learn things quickly, from reliable sources. They’ll let Google decide what they need. In this presentation Joe will show you how to take an outsider’s view of your website, and which free tools you need to understand your visitors. He’ll also help you understand how Google sees your site so you can attract more impressions, clicks and conversions.

Customer Deep Dive: Who, Why and How for Audience Revenue!
John Rockwell, Director of Subscription Sales & Retention, San Francisco Chronicle

In today’s ultra-competitive publishing world, where subscriber acquisition, retention and loyalty are more important than ever, the secret sauce is customer intimacy. Deep knowledge of your customers’ status, interests and preferences, as well as their interactions with your publication and its digital offspring, will increase your chances of success. In this session, John will share the new tools and tactics successful publishers use for customer marketing, leveraging social media, plus CRM and traditional sales channels to grow online, mobile and print subscriptions. Take away a list of new ideas for your audience development!

Video Strategies for Traffic, Content, and Revenue
Tim O’Byrne, Publisher/Editor, Working Ranch Magazine

Whether you’re thinking about video or have already tried it out, you know it’s a hot new channel for publishers looking to connect with readers and drive additional revenue from sponsors. So, how hard is video anyway? Don’t you just point and shoot, then post? Tim O’Byrne has the answers. Tim headed the effort to post Working Ranch Magazine’s first sponsored video content post to Facebook — a trial balloon that quickly hit the stratosphere when it went viral within 24 hours! Tim will discuss how the video came about, tactics involved in posting and handling videos on social media and websites, and next steps with original content and sponsored videos.

Digital Topic Roundtables

Back by popular demand! Connect with your peers to discuss hot digital topics! This is the perfect format to bounce ideas, ask questions, discuss challenges, and find out what’s working (and not) to grow digital audience and revenue. Longer session time for deeper discussions and you’ll switch topic tables halfway through.

  • SEO/Websites
  • Social Media
  • Email Marketing
  • Platforms & Tools
  • Marketing Automation
  • Data Analysis & Revenue
  • And more!

Speakers and Moderators

Cindy Cardinal
Cindy CardinalCC Communications
Cindy’s Bio
Marcie Donavon
Marcie DonavonFarran Media
Marcie’s Bio
Julia Farina
Julia FarinaLytics
Julia’s Bio
Eric Hansen
Eric HansenAdvisor Group
Eric’s Bio
Kris Heineman
Kris HeinemanTEN: The Enthusiast Network
Kris’ Bio
Robert Kennedy
Robert KennedyOmeda
Robert’s Bio
Joe Leider
Joe Leider Spyglass Intelligence, LLC
Joe’s Bio
Joyce Neth
Joyce NethWATT Global Media
Joyce’s Bio
Tim O’Byrne
Tim O’ByrneWorking Ranch Magazine
Tim’s Bio
John Rockwell
John RockwellThe San Francisco Chronicle
John’s Bio
Lizzy Sherman
Lizzy ShermanCreative Age Publications
Lizzy’s Bio
Jason Yee
Jason YeeAdvisor Group
Jason’s Bio

Premier Partners:

AAMP Partners: