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Audience marketers report for duty!
The AAMP Digital Boot Camp (Friday, March 8, 2019) is a one-day focused workshop all about digital audience marketing! Meet other audience developers and digital marketing gurus to learn new digital marketing tactics, participate in interactive digital discussions, and connect with the latest digital marketing solutions.
Who should attend: Audience Marketers, Social Media Managers, Website Developers, Data Analysts, Email Marketers, and anyone who wants to get more digital audience traction and revenue!
Bring your laptops and all your questions for deep-dive coverage on:
- SEO and SEM
- Audience data intelligence
- Data management and segmenting
- Digital acquisitions and conversions
- UX strategies
- Email, social, databases and more!
100% working seminar! This is a heads-down classroom setting! Each session is designed as a “digital marketing lab” with dynamic presentations, Q&A, and detailed feedback on your website, digital marketing campaigns, and specific challenges.
Limited registration workshop for best interactions and learning! We will sell out!
You’ll get lots of networking time, Digital Spotlights on specific tools, and takeaways you can use first thing Monday morning. Plus we’ll keep you fueled up with breakfast and lunch, then celebrate at the Digital Debrief Happy Hour!
All Digital Boot Camp Attendees receive a Digital Audience Pro certificate!
Only $99 for this full day of digital marketing training!
Boot Camp Location
Sheraton Gateway Los Angeles at LAX
6101 West Century Blvd.
Los Angeles, CA 90045
$169 group rate! Have business in LA? The Boot Camp rate is valid March 4-March 11, take advantage!
Stay in the “barracks” the night before Boot Camp and avoid LA traffic on Friday morning! Room block now open at the convenient Sheraton Gateway at LAX — Book online or call (310) 642-1111 (mention the AAMP Digital Boot Camp rate).
Boot Camp Training Schedule
This is a full day workshop, jam-packed with digital marketing info! Don’t worry, we’ll keep your energy up with breakfast, lunch, and snacks! (Full session descriptions and speaker details are below the schedule.)
AAMP DIGITAL BOOT CAMP
|7:45AM-8:30AM||Recruits Report! Registration & Breakfast Networking|
|8:30AM-8:45AM||Digital Boot Camp: Fall In!|
|8:45AM-10:00AM||SEO Fitness Test: Get the Right Traffic!|
|10:00AM-10:20AM||Digital Marketing Spotlight: Omeda|
|10:45AM-12:00PM||Audience Intel: Integrated Database Foundation|
|12:00PM-12:20PM||Digital Marketing Spotlight: PostUp|
|12:20PM-1:45PM||Working Lunch - Target Acquisition: Attract & Convert Digital Audience|
|2:00PM-2:30PM||Target Acquisition Part II: Case Study & Tactics|
|2:40PM-3:40PM||Unite & Conquer! Amazing UX Strategy|
|3:40PM-4:00PM||Digital Mission Recap|
|4:00PM-4:15PM||Boot Camp Graduation!|
|4:15PM-5:00PM||Digital Debrief Happy Hour -- Poolside!|
Boot Camp Sessions
We’re whipping you (and your digital marketing plan) into shape in our Boot Camp training sessions! The Digital Boot Camp will focus into 4 key areas for digital audience success: Search Engine Optimization (SEO), Audience Data Leverage, Digital Acquisitions & Conversions, and User Experience (UX).
SEO Fitness Test: Get the Right Traffic!
8:45 am – 10:00 am
Chelsey Shockley & Travis Stewart
SEO best practices are constantly changing — having trouble keeping up? Get ahead of the curve with this Boot Camp kickoff! We’ll review essential SEO table stakes, then dive into more advanced tactics utilizing user-focused optimization measurements and strategies. This session is designed to help you reach your brand’s revenue goals!
Audience Intel: Integrated Database Foundation
10:45 am – 12:00 pm
Your marketing campaigns are only as strong as your best audience data! Learn how to build a solid database foundation, using clean data and logical structures to support dynamic outreach that also maintains your email server reputation.
Target Acquisition: Attract & Convert Digital Audience
12:20 pm – 1:45 pm
There seem to be endless choices you can make in digital marketing: organic and paid social, email, content marketing, re-targeting, search, programmatic display and more! So, what are these tools exactly and where do they fit into a digital strategy? In this session we’ll review these dynamic marketing channels and discuss how and when they can be used to start quickly and get immediate audience growth and revenue benefits!
Target Acquisition Part II: Case Study & Tactics
2:00 pm – 2:30 pm
Walk through a demonstration of the tools and tactics learned in Part I, and see real-life application of a successful digital marketing strategy. Super interactive session — ask questions, challenge assumptions, and get a clear plan to use these target acquisition steps for your brand!
Unite & Conquer! Amazing UX Strategy
2:40 pm – 3:40 pm
Keep your hard-won audience (and continue attracting new followers) with a 360 degree User Experience (UX) strategy! Make every interaction cohesive, friendly, and easy at all audience touch points: email, online, social, and more.
Digital Mission Recap
3:40 pm – 4:00 pm
All Boot Camp Speakers
We’ll wrap the Boot Camp training with bonus tips, extra examples, and rapid fire Q&A with all speakers, and your digital peers. Use the digital brain power in the room to answer your final questions and fill in your notes!
Boot Camp Bonus Training!
Take part throughout the day in Digital Spotlights and multiple networking breaks to make new connections, get amazing intel from our Boot Camp Sponsors, and round out your digital knowledge takeaways!