AAMP Digital Bootcamp 2019-02-13T19:44:44+00:00

Register Now! Filling up fast!

Audience marketers report for duty!

The AAMP Digital Boot Camp (Friday, March 8, 2019) is a one-day focused workshop all about digital audience marketing! Meet other audience developers and digital marketing gurus to learn new digital marketing tactics, participate in interactive digital discussions, and connect with the latest digital marketing solutions.

Who should attend: Audience Marketers, Social Media Managers, Website Developers, Data Analysts, Email Marketers, and anyone who wants to get more digital audience traction and revenue!

Bring your laptops and all your questions for deep-dive coverage on:

  • SEO and SEM
  • Audience data intelligence
  • Data management and segmenting
  • Digital acquisitions and conversions
  • UX strategies
  • Email, social, databases and more!

100% working seminar! This is a heads-down classroom setting! Each session is designed as a “digital marketing lab” with dynamic presentations, Q&A, and detailed feedback on your website, digital marketing campaigns, and specific challenges. 

Limited registration workshop for best interactions and learning! We will sell out!

You’ll get lots of networking time, Digital Spotlights on specific tools, and takeaways you can use first thing Monday morning. Plus we’ll keep you fueled up with breakfast and lunch, then celebrate at the Digital Debrief Happy Hour!

All Digital Boot Camp Attendees receive a Digital Audience Pro certificate!

Register Now!

Only $99 for this full day of digital marketing training!

Boot Camp Location

Sheraton Gateway Los Angeles at LAX
6101 West Century Blvd.
Los Angeles, CA 90045

$169 group rate! Have business in LA? The Boot Camp rate is valid March 4-March 11, take advantage!

Stay in the “barracks” the night before Boot Camp and avoid LA traffic on Friday morning! Room block now open at the convenient Sheraton Gateway at LAX — Book online or call (310) 642-1111 (mention the AAMP Digital Boot Camp rate).

Boot Camp Training Schedule

This is a full day workshop, jam-packed with digital marketing info! Don’t worry, we’ll keep your energy up with breakfast, lunch, and snacks!                                   (Full session descriptions and speaker details are below the schedule.)

AAMP DIGITAL BOOT CAMP

7:45AM-8:30AMRecruits Report! Registration & Breakfast Networking
8:30AM-8:45AMDigital Boot Camp: Fall In!
8:45AM-10:00AMSEO Fitness Test: Get the Right Traffic!
10:00AM-10:20AMDigital Marketing Spotlight: Omeda
10:20AM-10:45AMNetworking Break
10:45AM-12:00PMAudience Intel: Integrated Database Foundation
12:00PM-12:20PMDigital Marketing Spotlight: PostUp
12:20PM-1:45PMWorking Lunch - Target Acquisition: Attract & Convert Digital Audience
1:45PM-2:00PMNetworking Break
2:00PM-2:30PMTarget Acquisition Part II: Case Study & Tactics
2:40PM-3:40PMUnite & Conquer! Amazing UX Strategy
3:40PM-4:00PMDigital Mission Recap
4:00PM-4:15PMBoot Camp Graduation!
4:15PM-5:00PMDigital Debrief Happy Hour -- Poolside!
Register Now!

Boot Camp Sponsors

The Digital Boot Camp sponsors are ready to assist your digital marketing roll out! Check out their systems and services for a 360 view of what’s possible — and what’s coming next. Use these on site resources to max your digital program!

Boot Camp Sessions

We’re whipping you (and your digital marketing plan) into shape in our Boot Camp training sessions! The Digital Boot Camp will focus into 4 key areas for digital audience success: Search Engine Optimization (SEO), Audience Data Leverage, Digital Acquisitions & Conversions, and User Experience (UX).

SEO Fitness Test: Get the Right Traffic!
8:45 am – 10:00 am
Chelsey Shockley & Travis Stewart

SEO best practices are constantly changing — having trouble keeping up? Get ahead of the curve with this Boot Camp kickoff! We’ll review essential SEO table stakes, then dive into more advanced tactics utilizing user-focused optimization measurements and strategies. This session is designed to help you reach your brand’s revenue goals!

Audience Intel: Integrated Database Foundation
10:45 am – 12:00 pm
Melissa Chowning

Your marketing campaigns are only as strong as your best audience data! Learn how to build a solid database foundation, using clean data and logical structures to support dynamic outreach that also maintains your email server reputation.

Target Acquisition: Attract & Convert Digital Audience
12:20 pm – 1:45 pm
Jeff Levy

There seem to be endless choices you can make in digital marketing: organic and paid social, email, content marketing, re-targeting, search, programmatic display and more! So, what are these tools exactly and where do they fit into a digital strategy? In this session we’ll review these dynamic marketing channels and discuss how and when they can be used to start quickly and get immediate audience growth and revenue benefits!

 

Target Acquisition Part II: Case Study & Tactics
2:00 pm – 2:30 pm
Jeff Levy

Walk through a demonstration of the tools and tactics learned in Part I, and see real-life application of a successful digital marketing strategy. Super interactive session — ask questions, challenge assumptions, and get a clear plan to use these target acquisition steps for your brand!

Unite & Conquer! Amazing UX Strategy
2:40 pm – 3:40 pm
Cassie Noyes

Keep your hard-won audience (and continue attracting new followers) with a 360 degree User Experience (UX) strategy! Make every interaction cohesive, friendly, and easy at all audience touch points: email, online, social, and more.

Digital Mission Recap
3:40 pm – 4:00 pm
All Boot Camp Speakers

We’ll wrap the Boot Camp training with bonus tips, extra examples, and rapid fire Q&A with all speakers, and your digital peers. Use the digital brain power in the room to answer your final questions and fill in your notes!

Boot Camp Bonus Training!

Take part throughout the day in Digital Spotlights and multiple networking breaks to make new connections, get amazing intel from our Boot Camp Sponsors, and round out your digital knowledge takeaways!

Boot Camp Digital Experts

Meet your Digital Boot Camp “Drill Sergeants”! These speakers are in the digital marketing trenches daily, and have the insights, strategies, and solutions you need for digital audience success!

Melissa Chowning
Melissa ChowningOwner, Twenty-First Digital
Melissa’s Bio
Jeff Levy
Jeff LevyFormer Director, Consumer Marketing, Harvard Business Review
Jeff’s Bio
Cassie Noyes
Cassie NoyesExecutive Director, Membership, Active Interest Media
Cassie’s Bio
Chelsey Shockley
Chelsey ShockleyCoFounder, Walk-Up Studio
Chelsey’s Bio
Travis Stewart
Travis StewartCoFounder, Walk-Up Studio
Travis’s Bio