The Association for Audience Marketing Professionals (AAMP) is open to audience developers and marketers for print, digital, online and face-to-face audiences. The AAMP’s mission is to educate and connect the audience marketing community through webinars, community building and premier networking events like its signature CircDayLA. Originally established in 1976 as the WFMA (Western Fulfillment Management Association, Inc.), it is one of the leading organizations for audience marketing professionals. Membership fosters the exchange of ideas, challenges, solutions and inspiration facing audience marketing professionals both on the publisher and vendor sides of the industry. As the evolution and obstacles continue in these transformative times, it is the AAMP’s duty to help the individuals and companies advance their careers and footprints by sharing and learning new media strategies.
The new name and logo are the first steps in a series of new initiatives designed to strengthen the association for the long term,” said former AAMP President John Brooks. “Another key initiative we are rolling out for 2013 is complimentary membership for those professionals directly engaged in audience development duties at their companies. There is simply no reason to pass on becoming a member of the AAMP in order to further one’s educational and networking opportunities with their industry peers.
LOS ANGELES, May 1, 2013 – The Western Fulfillment Management Association, Inc. (WFMA) introduced a new brand identity and association name today – Association for Audience Marketing Professionals (AAMP). The new name reflects the transformation of the publishing and support services industries in the last decade to include digital and other media. This new brand identity will broaden the association’s reach and reinvigorate its original commitment to provide information, education and networking resources for all audience marketing professionals regardless of platform. The announcement of the new name is accompanied by the introduction of a new logo, and new website address www.audiencemarketing.org.