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10 Surprising Social Media Statistics

2014-04-30T23:42:16+00:00 April 30th, 2014|Industry Insights|

These 10 surprising social media statistics will make you rethink your social strategy. 1. THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET. This demographic has grown 79% since 2012. The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+. For Facebook, this group has jumped 46%. [...]

A Great Case Study: The New Yorker

2014-04-25T16:50:12+00:00 April 25th, 2014|Industry Insights|

Read about how the New Yorker has increased its monthly audience to over 10 million in this story from digiday, thanks to a new digital strategy. “For a long time, the website was a place where the magazine’s stories were supposed to be presented and read in a digital format. But it wasn’t a place with its [...]

Instagram Diverges From Vine By Personalizing Explore Tab

2014-04-23T19:49:43+00:00 February 5th, 2014|Industry Insights|

Instagram Diverges From Vine By Personalizing Explore Tab Rather than just sunsets from foreign countries and selfies by fashion models, Instagram’s Explore page is now also personalized with top photos and videos Liked by people you follow. Personalization highlights Instagram’s focus on your own social graph and a subjective vision of beauty, to contrast with [...]

Time Share on Mobile Devices

2014-04-23T19:41:40+00:00 February 5th, 2014|Industry Insights|

Time Share on Mobile Devices Expected Grow to 23 Percent in 2014 Last year, mobile usage proved to be the catalyst pushing digital media into the forefront over all traditional platforms– including TV, radio and print. According to a recent study by eMarketer, digital media–which includes online, mobile and "other"–accounted for 43.4 percent of time [...]