CircDayLA 2013 Expert Speakers
Aihui Ong (pronounced as i-we) is the Founder/CEO of Love With Food. Having worked at Accenture and PeopleSoft as a software engineer and pre-sales engineer for more than 8 years, she finally said goodbye to corporate life to pursue her entrepreneurial dream. Her two biggest passions are technology and food. Mix the two and Love With Food (ovewithfood.com) was born.
Love With Food (lovewithfood.com) is the easiest way to discover great food for a great cause. Its a fun service to help consumers discover the best and unique gourmet food delivered to their doors for only $10/month and for every box sent, Love With Food donates a meal to feed a hungry child in America. To date, they've donated more than 100,000 meals. Love With Food (lovewithfood.com) launched in early 2012 and in less 12 months, Love With Food (lovewithfood.com) attracted customers from every single state, including Hawaii, Alaska, Puerto Rico, Guam and U.S. military bases overseas. Love With Food was also voted as Best of The Web 2012 by InStyle Magazine (lovewithfood.com/press).
Jill Hoffman is the Sr. Director of Marketing for Scott's Marketplace, a new website (coming soon!) that aims to connect local businesses with online shoppers. Prior to Scott's Marketplace, Jill spent 15 years in the publishing industry, beginning her career at Crain's Chicago Business, then moving to Cities West Publishing, publisher of PHOENIX magazine and Phoenix Home & Garden.
Steve earned his Bachelors and Masters Degrees in Business from the University of Alabama. He currently lives in Chicago, IL with his wife, Gisele, and three daughters, Darcy, Allie and Lauren.
Teresa Perry joined the Alliance for Audited Media (AAM) in 1985 as a full time field auditor. After being promoted in 1993 to Senior Field Auditor, and in 1994 to Regional Manager of Business Publications, she accepted a promotion to Manager, Field Auditing – Periodicals in 1997. In this position, she was responsible for a staff of three regional managers and supervised the audits of more than 1,100 United States and Canadian business publications, consumer magazines and farm publications. Teresa was promoted to Director, Field Auditing - Periodicals in 1998 and to Vice President, Field Auditing - Periodicals in July 2000. As a result of AAM’s reorganization of our Field Auditing Department, Teresa’s title has been changed to Senior Vice President, Publisher Member Audit & Report Processing Services.
John Brooks is the Director of Business Development, with BPA Worldwide and is responsible for managing the daily activities of the US Marketing Staff. John joined BPA Worldwide in October 1991 as a field auditor and has held management positions in Internal Auditing and while directing the regional audit operations in the West, Midwest and Southern Regional Offices. In January 2001, John was promoted to Vice President, Member Relations. John left BPA in November 2001 and held management positions at Stark Services and PRIMEDIA's Enthusiast Media before returning to BPA Worldwide in July 2007. John is the current President of the Western Fulfillment Management Association and Treasurer of the Western Publishing Association. John is a graduate of UCLA and currently resides in Santa Clarita, CA with his twin, twelve-year old sons.
Ronda Hughes has been with Advanstar Communications, Inc. for over 20 years where she has held several different positions but most of her tenure was in Audience Development. Her current title is Director of Audience Data for the Pharmaceutical/Life Science and Veterinarian Division. Ronda’s responsibility is to manage an integrated database which includes overseeing internal marketing efficiencies and developing new revenue streams through external sales. She also analyzes data and trends across sales, marketing, and editorial to drive new products and maximize content. Ronda is the 2012 recipient of NTCFI’s ARV award. She was a member of Business Publication Audit World Wide (BPAWW) Audience Development Advisory Committee for five years and was named as a finalist for America’s Business Media Circulation Career award in 2007 and 2008. She has a Bachelor of Arts Degree in Business Management and a Master’s Degree in Management/Organizational Development from the College of St. Scholastica in Duluth Minnesota.
With more than a decade of experience in leading highly successful sales teams, Brett oversees the entire sales process and utilizes his experience to position Knowledge Marketing to scale up market and engage with enterprise level clients.
His specialties include working with growth-oriented, SaaS based companies to build, develop and manage new high performing sales teams, as well as working in early stage companies and divisions that require sales leadership to sell and manage. Brett also specializes in developing and implementing sales processes and methodologies for companies in rapid growth and transition mode.
Brett has a degree in Finance and Accounting from Clemson University, and prior to working at Knowledge Marketing, he led high performing sales teams at several other fast growing SaaS companies including Jobs2Web, Digital River, Ceridian and SurePayroll.
Roy started his career in publishing in 1976 handling newsstand for The Economist in London, then moved over to subscriptions the following year where he stayed until 1983 running firstly the North American subscription section and then customer service.
From 1983 to 1988 he was at South Publications in London responsible for subscriptions worldwide for South magazine and other publications within the Third World Foundation group. In 1988 he was Circulation and Marketing Director for The Spectator magazine in London, one of the oldest magazines in the world. He was responsible for newsstand, subscriptions and marketing at The Spectator. In 1992 Roy moved to the United States and after a brief tenure with International Media Partners in New York, he joined Tyson Associates as Director of Publishing Services handling client accounts and working on a variety of paid and controlled magazines, both consumer and business to business titles.
Roy is the editor of CircSpot.com, a web site collating stories from around the world pertaining to audience development. CircSpot also publishes original material from colleagues and magazine professionals. He writes a weekly and slightly irreverent column for CircSpot.com and is a contributor to the trade press. Roy also currently pens a weekly column on audiencedevelopment.com. He is a seminar leader at industry functions and was a guest lecturer at the Radcliffe Publishing Course.
Throughout his 25 year history in B2B media, Nick Cavnar has been consultant, advocate, and a leader, through membership in numerous industry committees, speaking engagements, and policy committees. He has held audience development positions at Crain Communications, International Thomson, Cahners Publishing, Intertec Publishing / Primedia Business Media, and Hanley Wood.
At Primedia, Nick led the circulation department as the company acquired more than a dozen other companies and quadrupled in revenue. He expanded the in-house fulfillment operation to serve 65 magazines with nearly 3 million active subscribers, and created the company’s first email database to support the emergence of online media.
At Hanley Wood, Nick provided audience strategy for launches and acquisitions that tripled the company’s portfolio. He created one of the first integrated audience databases for a B-to-B media company, pulling together all of Hanley Wood’s subscriber lists for both print and email products that increased the efficiency of email marketing and supported the launch of new products.
He has provided testimony on behalf of the publishing industry in three postal rate cases, and served as a member of the Mailers Technical Advisory Committee. He chaired the first American Business Media task force to address email privacy, and wrote the ABM's standards on how publishers should use email addresses. Nick was awarded the NCTFI’s ARV Award, in recognition of his contributions to the industry.
Tom Sather is Return Path’s senior director of email research. Tom uses his knowledge of ISPs, spam filters and deliverability rules to advise marketers on how to get their email delivered to the inbox. He began his Return Path career in 2004 as an email deliverability consultant working with top-brand clients like eBay, MySpace, IBM and Twitter. Tom's previous experience includes roles with email service provider Experian and on the abuse desks for AOL, Bellsouth, AT&T, and GTE.
Kinjal Husges-Pike develops, manages, and executes all sales and marketing efforts for San Diego based CMG (California Marketing Group). Since 1984 CMG has been successfully deploying inbound/outbound integrated programs that ensure our clients win new subscribers and renew their audience using our professional USA based agents.
With over 15 years of experience in the sales and marketing industry and a degree in Social Ecology from the University of California Irvine, Husges-Pike works with various clients (including publishers, audience development directors and marketing directors) to deploy winning marketing programs. Kinjal has been responsible for launching customer retention programs while providing world class customer experiences.
David A. Lusterman is founder and Publisher of Stringletter, home of Strings, Acoustic Guitar, and Ukulele magazines, along with their companion websites, digital editions, and related lines of books and sheet music.
David serves as President of the Guitar and Accessories Marketing Association (GAMA) and on the boards of the National String Project Consortium (NSPC), a coalition of 40 university-based teacher-training institutes, and MPA’s Independent Magazine Advisory Group (IMAG), both of which he previously chaired.
In 2009, David founded the Marin Community Music School, a non-profit public resource where people of all ages learn, play, and share music with each other and their community. He serves as the School’s Director.
Prior to starting Stringletter, he held staff positions at The New York Review of Books, The Nation, [more], and democracy. He earned the Bachelor of Arts degree in comparative literature at Columbia University, New York.
Diza Burnett is Senior Manager, Business Development, at ETS, responsible for growing EBSCO’s presence in the B2B marketplace. Prior to joining ETS, Diza worked for American Pacesetters, where she was responsible for developing client relationships and driving growth. She began her career in the publishing industry at BPA Worldwide, where she worked for over 9 years, and held the position of Vice President of Auditing. She is an active member of the BPA Telecommunication Advisory Committee and has a thorough knowledge of telemarketing rules and best practices. With her strong background in auditing, Diza can offer clients strategic and practical guidelines to effectively plan all audience development efforts, navigate the rules and save them money in the process.
Open Look Business Solutions is a global full-service provider that partners with companies that want to improve and maximize their revenue through supplemental sales and customer service staff. We research, recruit, and provide top-level inside sales staff to our client partners.
From 2007, Mike was Senior VP of Sales for Beckett Media, managing over 120 sales reps globally. His group was responsible for over $11 million annually from advertising sales and niche distribution (dealer) sales. Beckett Media publishes over 30 magazines totaling over 22 million printed copies. Mike was also responsible for Beckett launching a call center in the Philippines that has over 100 people and has been instrumental in increasing revenues.
In his 10-plus years with Beckett Media, Mike has also worked as Associate Publisher and Advertising Sales Manager.
In 1992, Allen, Rick and Ken used their successful experience in retail sales, catalog marketing and e-commerce to launch ARK Teleservices. With just one computer and one phone, their business plan was simple: Deliver the highest quality customer care that results in a great brand experience.
Over fifteen years later, ARK Teleservices has grown into one of the nation’s premier customer call centers with 3 major facilities operating in Long Island, N.Y., Boca Raton, Florida and the newest site, in St. Lucia. Ark Teleservices is now a primary call center for most of the major business-to-business publishers in the United States, as well as a highly specialized customer care center for many Fortune 1000 companies.
Cia Romano, Chief Executive Officer and Founder of Interface Guru®, is a respected facilitator for digital media teams, basing her organizational insights on 15 years of guiding organizations through the paradigm-shattering landscape of post-Internet business. “The commercial Web upended all command-andcontrol management models over 15 years ago,” says Romano. “Organizations that fail to adapt with the medium are seeing losses that are avoidable. The human interface is even more critical than the user interface.”
Cia’s widely disseminated Usable Times 5™ criteria for ranking computer screen effectiveness has been applied to digital media spanning desktop, tablet, mobile and touchscreen platforms. Most recently, her consulting work on the “ROBOTS for iPad” app helped the innovative product get rave reviews from WIRED.
Interface Guru, Cia’s consulting group, provides user experience design, digital strategy, usability and information design services to a national clientele, emphasizing profitability and brand experience in environments ranging from enterprise-level websites to software, apps, intranets, and interactive museum kiosks. Projects include Lifetime TV, Playboy, AgWeb, Athletic Business, The American Society of Association Executives, Seventeen, Cosmopolitan, TV Guide Online, Kiplinger, Old Farmer’s Almanac, Apriva, Shedd Aquarium, IEEE, Crain’s Pensions & Investments, the Higher Learning Commission, Penton Media, The Chicago History Museum, Kiplinger Washington Editors, the Magazine Publishers of America, the American Society of Magazine Editors, and Clickability Inc. Interface Guru has also provided services and consulting to projects funded by the National Science Foundation and the National Oceanic and Atmospheric Administration.
Cia’s highly-rated conference sessions have been featured at Smithsonian’s Mutual Concerns of Air and Space Museums (Washington DC), MPA The Association of Magazine Media (New York, D.C.), Seybold Seminars (San Francisco), American Business Media (New York, Chicago, San Francisco), Internet World (New York, Chicago, Los Angeles), the Folio: Shows (New York, Chicago), and the Visitor Studies Association (Ottawa). She has also trained hundreds of people in digital strategy and usability.
For the past 15 years, Christine has been a champion for the print to digital transition in media. Holding senior Audience Development positions during a time of great (and sometimes painful) change in business-to-business media, she has been able to influence new approaches to using digital channels for developing audiences.
Christine is now Owner/Consultant of CMO Digital Marketing LLC, a full service digital marketing and audience development agency. She works with media companies that recognize the benefits of using digital channels to develop their audiences and helps them adapt their strategies to meet their digital objectives.
Christine is a frequent speaker at industry conferences and webinars. She has served on various boards of industry associations and served as President of the AAMP (formerly known as WFMA). In 2007 Christine was awarded the Angelo R. Venezian Award and was recognized as one of the Top 50 Women in Publishing by Publishing Executive Magazine in 2009.
Sean Fitzpatrick is an experienced digital media journalist, editor, writer, digital marketer, and usability and business strategy consultant. He got his start on the Internet in 1995 when he helped develop and launch one of the first 10 newspaper web sites in the world. He has leveraged his journalism, business strategy, and digital experience to the benefit of Fortune 500, newspaper, television, magazine, and non-profit companies, as well as the museum and science center industry.
Toni Nevitt is President of eMediaAdvantage, a digital media and audience development practice she founded in 2007. Toni is an innovative pioneer in the business information industry with over 25 years of strategic and tactical experience launching, re-engineering and repositioning media and information products and services.
eMediaAdvantage developsstrategies and game plans to transition brands from product-centric to customer-centric, multi-channel digital brands - improving existing revenue sources and profitably growing new ones in the process. The development of innovative audience acquisition, retention, engagement and marketing strategies and programs creates highly targeted, engaged audience segments that yield high-margin revenue and ROI for clients and their customers.
Prior to launching eMediaAdvantage, Toni was President of eMedia and Information Marketing at Nielsen Business Media and played a strategic role as the company transformed itself from a traditional print-based media company to a full service, multi-channel business information provider.
Nevitt served as Chairperson of American Business Media’s Digital Media Council and served on BPA Worldwide’s Board of Directors and the Board’s Executive Committee.
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