Alex Ford, CEO & President, Praetorian Digital
Praetoriangroup.com, San Francisco, CA
LOS ANGELES, CA: Alex Ford, one of the media industry’s early and most successful adopters of the all-digital model, will deliver the keynote address for the Association of Audience Marketing Professionals’ (AAMP) annual conference. The AAMP Conference will be held on September 29, 2016, at the Los Angeles Athletic Club in downtown Los Angeles.
“Alex Ford launched a digital-only media company in 1999 when the Internet really began to revolutionize the business world,” notes AAMP President Kristi Dougherty. “His creative vision, monetization of digital media, and leadership of a dynamic and innovative company will make for an insightful keynote.”
As the CEO and Founder of Praetorian Digital, the leading digital media company in the public safety and local government market, Ford led the company through recapitalization and two market downturns to a clear market leadership position, driving 10+ years of continuous profitability and more than 15% growth per year.
The AAMP Conference is an annual one-day educational event for audience marketers working both the B2B and consumer space. It offers a variety of workshops and sessions on data monetization, digital marketing, and event marketing. The Conference is well known as an intimate but lively event for mid- and high-level professionals, with ample opportunity for networking with peers and industry suppliers.
Says April Deutmeyer, AAMP VP of Programming, “This year virtually every presenter is new to the conference. We’re putting together a really terrific program geared to provide actionable education for our members and attendees.” Registration for the AAMP Conference opens in April.
AAMP is a non-profit, all-volunteer association dedicated to educating and connecting audience development, circulation marketing, and media professionals. Originally established in 1976 as the WFMA, AAMP is the only West Coast based organization dedicated to audience marketing professionals in the media industry.
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