Time Share on Mobile Devices Expected Grow to 23 Percent in 2014
Last year, mobile usage proved to be the catalyst pushing digital media into the forefront over all traditional platforms– including TV, radio and print. According to a recent study by eMarketer, digital media–which includes online, mobile and “other”–accounted for 43.4 percent of time spent with major media. That figure is up from 38.5 percent in 2012 and is expected to reach 47.1 percent in 2014.
Mobile is now neck and neck with online–with both figuring in at 19.2 percent of the 43.3 percent digital aggregate. However, mobile is expected to outpace online in 2014 and will eat up a projected 23.3 percent of time spent versus online at 18 percent.