Instagram Diverges From Vine By Personalizing Explore Tab

Rather than just sunsets from foreign countries and selfies by fashion models, Instagram’s Explore page is now also personalized with top photos and videos Liked by people you follow. Personalization highlights Instagram’s focus on your own social graph and a subjective vision of beauty, to contrast with Vine, which centers around re-sharing and globally popular expert content creators.

Instagram co-founder Mike Krieger tipped me off to the change with a post on Facebook saying “If it’s been a while since you checked out the Instagram Explore page, give it a whirl; the team’s been working on incorporating personalized content in there now, too.”

Facebook confirmed the change saying “We’re always looking to update the types of posts you see in Explore to better tailor it to you. We’ll show you a variety of photos and videos that people you follow have liked, as well as content that is trending in the Instagram community.”