Home 2017-10-27T15:00:50+00:00

Consultant’s Corner – November 2016

CONSULTANTS’ CORNER (by ESP) – November 2016 This month’s helpful advice comes from Jo Ann Binz, Quality Circulation Services. Back to Basics – New Acquisitions In this world of 24/7 connectivity and instant gratification, everyone is jumping [...]

Consultant’s Corner – October 2016

CONSULTANTS’ CORNER (by ESP) – October 2016 This month’s helpful advice comes from Elaine Tyson, President of Tyson Associates, Inc. You can’t overestimate the importance of renewals to magazine publishers. This should be the magazine’s most profitable [...]

White Papers & Lead Generation – Evolving Daily Part 2

Guest post from Cindy Cardinal. Promoting white paper downloads helps media companies offer targeted leads to advertisers, increase their web traffic, and improve their own database. The first part of this 2-part blog post discussed [...]

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