Home 2017-04-21T07:27:07+00:00

What is YOUR Database STRATEGY?

In a publishing or information services company, every department has data. A lot of it. It is different formats, with a range of collected demographics, and each wants to store and use it in a [...]

Consultant’s Corner – May 2016

CONSULTANTS’ CORNER (by ESP) – May 2016 This month’s helpful advice comes from Elaine Tyson, President of Tyson Associates, Inc. You can’t overestimate the importance of renewals to magazine publishers. This should be the magazine’s most profitable [...]

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