Leveraging Social Data to Monetize Your Audience
Date: Wednesday, August 30, 2017
Time: 11:00 AM PT/2:00 PM ET
Speakers: Tara May Tesimu and Sebio DelaPena
In today’s environment, just maintaining your audience isn’t enough. Now more than ever you must help drive revenue from your data to help offset your investment in audience development.
As Audience Marketing professionals, you are required to think outside the box to bring innovative ideas to the table. Learn how to move beyond the basics of data acquisition and leverage social media to enhance your existing data, grow your engaged email addresses, lower data expenses and generate revenue!
- New ideas to fill in the blanks within your data
- Using social data to generate leads for advertisers
- Next steps to get social groups more engaged
- *Bonus! – All attendees will receive a complimentary Data Health Analysis report
Tara is Chief Digital Officer at Winsight, LLC. Prior to Winsight, Tara was VP of Content and Product Strategy for Patch Media. She helped launch 900 hyperlocal sites for the AOL network as well as a digital reverse-published local news product for the Chicago Tribune. Tara’s career is focused on building highly engaged, loyal audiences. Her expertise is audience development with content, social media, SEO, email and fostering audience engagement and interaction. She’s led teams of journalists, digital producers and development to create optimal user experiences online and offline with a focus on data-driven decisions with proven results. @taratesimu on Twitter
Sebio is the Sr. TeleServices Strategist for PhoneticAll, and a marketing professional with 16 years of experience helping Audience Marketers reach their goals. He is an expert in telemarketing and socially sourced data. Over the course of his career, Sebio has been very instrumental in the implementation of thousands of successful telemarketing programs requiring data collection and lead generation for B2B Publishers. Sebio and the PhoentiCall team bring innovative solutions to the industry which many clients like Penton Media, PennWell Publishing, and 1105 Media rely on to meet their objectives.
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