The Data Compare Game Plan
Date: Wednesday, April 19, 2017
Time: 11:00 AM PT / 2:00 PM ET
Speaker: Joe Benson, President, KM
Have you ever wished you had the ability to tell an advertiser or exhibitor how their audience data compares to yours? Provide details about their audience they didn’t already have? Monetize your data like never before?
Join Joe Benson, President at Knowledge Marketing as he leads an insightful discussion exploring these questions. He’ll walk you through how to explain data compare to your advertisers and how to execute the job itself. Stop comparing apples to oranges the old-fashioned way and start thinking differently – learn how data compare can drive your business forward!
Who Should Attend: C-suite, VP/director levels, Audience Development Professionals, Marketing, Digital, and Sales professionals
Joe’s Bio: As President and Co-Founder of Knowledge Marketing, Joe Benson has 20+ years of experience in the technology & data industry. Joe has launched several high-growth business initiatives at km and uses his experience to help clients harness the power of Big Data to drive new revenue ideas and operational improvements. Knowledge Marketing helps companies transform their data into deeper, more meaningful connections with their audience.
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