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On Demand Webinars 2017-08-31T16:34:23+00:00

Leveraging Social Data to Monetize Your Audience

Date: Wednesday, August 30, 2017
Time: 11:00 AM PT/2:00 PM ET
Speakers: Tara May Tesimu and Sebio DelaPena

In today’s environment, just maintaining your audience isn’t enough. Now more than ever you must help drive revenue from your data to help offset your investment in audience development.

As Audience Marketing professionals, you are required to think outside the box to bring innovative ideas to the table. Learn how to move beyond the basics of data acquisition and leverage social media to enhance your existing data, grow your engaged email addresses, lower data expenses and generate revenue!

Take Aways:

  • New ideas to fill in the blanks within your data
  • Using social data to generate leads for advertisers
  • Next steps to get social groups more engaged
  • *Bonus! – All attendees will receive a complimentary Data Health Analysis report

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Speakers:

Tara May Tesimu Winsight

Tara is Chief Digital Officer at Winsight, LLC. Prior to Winsight, Tara was VP of Content and Product Strategy for Patch Media. She helped launch 900 hyperlocal sites for the AOL network as well as a digital reverse-published local news product for the Chicago Tribune. Tara’s career is focused on building highly engaged, loyal audiences. Her expertise is audience development with content, social media, SEO, email and fostering audience engagement and interaction. She’s led teams of journalists, digital producers and development to create optimal user experiences online and offline with a focus on data-driven decisions with proven results. @taratesimu on Twitter

Sebio DelaPena Phoneticall

Sebio is the Sr. TeleServices Strategist for PhoneticAll, and a marketing professional with 16 years of experience helping Audience Marketers reach their goals. He is an expert in telemarketing and socially sourced data. Over the course of his career, Sebio has been very instrumental in the implementation of thousands of successful telemarketing programs requiring data collection and lead generation for B2B Publishers. Sebio and the PhoentiCall team bring innovative solutions to the industry which many clients like Penton Media, PennWell Publishing, and 1105 Media rely on to meet their objectives.
https://www.linkedin.com/in/sebio/

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The Data Compare Game Plan

Date: Wednesday, April 19, 2017
Time: 11:00 AM PT / 2:00 PM ET
Speaker: Joe Benson, President, KM
Twitter: @KnowledgeMktg

Have you ever wished you had the ability to tell an advertiser or exhibitor how their audience data compares to yours? Provide details about their audience they didn’t already have? Monetize your data like never before?

Join Joe Benson, President at Knowledge Marketing as he leads an insightful discussion exploring these questions. He’ll walk you through how to explain data compare to your advertisers and how to execute the job itself. Stop comparing apples to oranges the old-fashioned way and start thinking differently – learn how data compare can drive your business forward!

Who Should Attend: C-suite, VP/director levels, Audience Development Professionals, Marketing, Digital, and Sales professionals

Joe’s Bio: As President and Co-Founder of Knowledge Marketing, Joe Benson has 20+ years of experience in the technology & data industry. Joe has launched several high-growth business initiatives at km and uses his experience to help clients harness the power of Big Data to drive new revenue ideas and operational improvements. Knowledge Marketing helps companies transform their data into deeper, more meaningful connections with their audience.

 

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Building an Email Roadmap to Grow Your Revenue

Date: Thursday, December 8, 2016
Time: 11:00 AM PT / 2:00 PM ET
Speaker: Mike Piersa, Vice President of Sales, WhatCounts

Do you know what an email address is worth to your business? Can you describe your ideal subscriber? Are you strategically growing your customer lifetime value based on an email roadmap that aligns with your subscribers journey?

Start 2017 off with a strategic plan to grow your email marketing revenue by learning fundamental email exercises you can do with your team.

Attendees will gain insight on:

  • Ideas for how to calculate the value of an email address
  • An exercise for creating your ideal subscriber profile
  • A simple guide for building an email roadmap
  • Measuring your email ROI

*BONUS* – All attendees will receive an e-book entitled “What’s The Buzz All About – Lifecycle Marketing Explained”

Who Should Attend: Audience Development Professionals, Marketing Professionals, Publishers, and anyone else who is responsible for driving revenue from your
email marketing communications.

 

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ALL HANDS ON DECK! Using every tool in the marketing toolbox to drive attendees to your next event!

Date: Wednesday, August 17, 2016
Time: 11:00 AM PT / 2:00 PM ET
Speaker: Lisa Pistilli, Vice President Business Development, Lester, Inc.

Gain insight and fresh ideas on how to maximize promotion and event budgets by utilizing all available marketing channels. Effective, simple & easy to implement solutions will be shared. Strategic planning and a front line perspective from event promotion experience will be offered.

Attendees will gain insight on:

  • Why event marketing and promotion shouldn’t exist in its own bubble
  • To penetrate target companies for multiple leads & attendees – the ABM approach
  • The importance of strategically planning a promotion initiative using teleservices
  • How to successfully cross promote across multi-channel platforms, including SMM
  • How maximizing audience impression builds attendees
  • BONUS – All attendees will receive a custom white paper on driving traffic to events

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How Behavioral Marketing Drives Watt Global Media Forward

Date: Wednesday, April 27, 2016
Time: 11:00am PT
Speakers: Joyce Neth and Brett Keirstead

WATT Global Media is a 90+ year old organization that is thriving in today’s new world of media through its innovative use of behavioral audience data. Their global audience interacts with the WATT brand across print, web, e-news, and live events. The insights from these behaviors have opened new doors for this diverse and growing media company.

In this 45-minute webinar, Joyce Neth, Vice President, Director of Audience Development & Research for WATT Global Media and Brett Keirstead, Senior Vice President of Sales and Operations for Knowledge Marketing will discuss the specific technologies, processes and strategies WATT uses to leverage behavioral information to propel the business forward.

You will learn how WATT:

  • Constructed their behavioral marketing strategy
  • Structures their CMS to better understand audience engagement
  • Uses behavioral data to drive product development
  • Changed the way they market and sell to their leading clients
  • Staffs their team to analyze and leverage the vast amount of insights

Speakers:

Joyce Neth WATT Global Media

Joyce Neth is Vice President, Director of Audience Development & Research for WATT Global Media. She is responsible for attracting, retaining and engaging audience for WATT’s information products and events that serve the agribusiness and pet food manufacturing industries. She creates insights for strategic decisions, audience marketing, product marketing and proprietary research using knowledge from WATT’s database of audience behavior and demographics.

Prior to joining WATT in 2006, Joyce held senior research positions at two major-market newspaper companies in Pittsburgh and St. Louis. She started her career as a marketing engineer for Westinghouse Electric Corporation. Joyce is a native of Pittsburgh, Pennsylvania. She is a graduate of Allegheny College, Meadville, Pennsylvania, and earned a Master’s degree from University of Pittsburgh.

BrettKeirstead2 kmLogo

Brett Keirstead is the Senior Vice President of Sales and Operations for Knowledge Marketing. Brett has ownership of Knowledge Marketing’s new client acquisition and customer growth. With over two decades of experience in building and leading successful strategic sales teams, Brett is leading KM’s rapid expansion as a data management partner for the publishing industry.

Brett is the author of numerous thought leadership e-briefs, whitepapers and webinars emphasizing the value of audience data and its impact on a publisher’s profits. He is a frequent speaker at industry events and a leading advocate for the transformation of today’s publishing sales professional to becoming strategic, data first, solutions sales people.

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