10 Surprising Social Media Statistics

//10 Surprising Social Media Statistics

10 Surprising Social Media Statistics

These 10 surprising social media statistics will make you rethink your social strategy.

1. THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.

  • This demographic has grown 79% since 2012.
  • The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
  • For Facebook, this group has jumped 46%.
  • For Google+, 56%.

Those are impressive numbers against the prevailing idea that social media is “just for teenagers.” It certainly points to the importance of having a solid social media strategy if these age brackets fit into your target demographic.

Rethink it: Keep older users in mind when using social media, particularly on these three platforms. Our age makes a difference to our taste and interests, so if you’re focusing on younger users with the content you post, you could be missing an important demographic.

Read the other 9 stats and what they mean for you in the full article from Fast Company.

2014-04-30T23:42:16+00:00 April 30th, 2014|Industry Insights|

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