2016 AAMP Conference Agenda

2016-10-28T22:03:43+00:00 June 26th, 2016|AAMP Conference 2016|

View Full Schedule at a Glance View the 2016 AAMP Conference Digital Brochure   SESSION ONE: 8:30AM - 9:30AM The Power of the Unified Audience Database - EMPIRE ROOM April Deutmeyer, Director of Data, Scranton Gillette Communications A 360 degree view of customers is essential in today's marketplace and unified customer data can save both time [...]

White Papers & Lead Generation – Evolving Daily Part 1

2016-06-23T00:15:44+00:00 June 23rd, 2016|Industry Insights|

Guest post from Cindy Cardinal. White papers are reports usually offered as free downloads. The content is a focused topic that pertains to the creator’s business and that the downloader wants to learn more about. In return for the free white papers, people supply the hosting company with contact information, possibly some demographics. White papers [...]

What is YOUR Database STRATEGY?

2016-06-12T22:51:42+00:00 June 12th, 2016|Industry Insights|

In a publishing or information services company, every department has data. A lot of it. It is different formats, with a range of collected demographics, and each wants to store and use it in a variety of ways. Typical departments can include: Audience development (for the magazine and e-newsletter lists) Events Memberships Events Membership Research [...]

Consultant’s Corner – May 2016

2016-05-17T00:00:50+00:00 May 17th, 2016|Industry Insights|

CONSULTANTS’ CORNER (by ESP) – May 2016 This month’s helpful advice comes from Elaine Tyson, President of Tyson Associates, Inc. You can’t overestimate the importance of renewals to magazine publishers. This should be the magazine’s most profitable source of subscription business. For controlled publications, good requalifications (renewals by any other name) insure meeting your analyzed issue objectives [...]

Consultant’s Corner – April 2016

2016-05-03T00:09:24+00:00 May 3rd, 2016|Industry Insights|

CONSULTANTS’ CORNER (by ESP) – April 2016 This month’s tip comes from Mike Popalardo, Principal, Next Steps Marketing in San Francisco, CA. The secret to getting more email click-thrus… If only email marketing was as easy as “If you build it, they will come” or perhaps more appropriately in the case of email — “if you send [...]