CONSULTANTS’ CORNER (by ESP) – February 2016 This month’s tip comes from Jerry G. Guttman Tips to More Accurately Forecast Revenue Here are some tips to help with budgets: 1) Rely on historical data to predict subscription revenue. Using one’s own publication, subscribers can be more reliable than other revenue sources. Budgeting has never been harder. And [...]
KEYNOTE SPEAKER ALEX FORD CEO, Praetorian Digital Praetoriangroup.com, San Francisco, CA SPEAKER BIO: Alex Ford is CEO of Praetorian Digital, the leading digital media company in public safety and local government. Alex successfully built the company from the ground up, co-founding the company in 1999 and becoming its CEO in 2001. He has led the [...]
Alex Ford, CEO & President, Praetorian Digital Praetoriangroup.com, San Francisco, CA LOS ANGELES, CA: Alex Ford, one of the media industry’s early and most successful adopters of the all-digital model, will deliver the keynote address for the Association of Audience Marketing Professionals’ (AAMP) annual conference. The AAMP Conference will be held on September 29, 2016, [...]
CONSULTANTS’ CORNER (by ESP) – January 2016 This month’s tip comes from Rebecca Sterner. How to Sell Magazine Subscriptions. There are two different models for publishing: Controlled circulation – magazines are only sent to subscriber who meet certain criteria, often for free, established to meet an advertising strategy. For example, Boating Industry News is sent only to [...]
CONSULTANTS’ CORNER (by ESP) – December 2015 This month’s tip comes from Rebecca Sterner. Social Media for Magazines Magazine publishers are working hard to figure out exactly how to harness the branding and marketing power of social media platforms. It is unlike anything else they have ever done to build their brand. In order to benefit the [...]