CONSULTANTS’ CORNER (by ESP) – November 2016 This month’s helpful advice comes from Jo Ann Binz, Quality Circulation Services. Back to Basics – New Acquisitions In this world of 24/7 connectivity and instant gratification, everyone is jumping on the bandwagon using all the latest electronic marketing methods and pushing aside the tried-and-true. Because your subscribers may be [...]
CONSULTANTS’ CORNER (by ESP) – October 2016 This month’s helpful advice comes from Elaine Tyson, President of Tyson Associates, Inc. You can’t overestimate the importance of renewals to magazine publishers. This should be the magazine’s most profitable source of subscription business. For controlled publications, good requalifications (renewals by any other name) insure meeting your analyzed issue objectives [...]
Guest post from Cindy Cardinal. Promoting white paper downloads helps media companies offer targeted leads to advertisers, increase their web traffic, and improve their own database. The first part of this 2-part blog post discussed what white papers are, how they are used, and why they are so popular today. In doing research for that [...]
CONSULTANTS’ CORNER (by ESP) – July 2016 This month’s helpful advice comes from Rebecca Sterner. Social Media for Magazines Magazine publishers are working hard to figure out exactly how to harness the branding and marketing power of social media platforms. It is unlike anything else they have ever done to build their brand. In order to benefit [...]
Guest post from Cindy Cardinal. White papers are reports usually offered as free downloads. The content is a focused topic that pertains to the creator’s business and that the downloader wants to learn more about. In return for the free white papers, people supply the hosting company with contact information, possibly some demographics. White papers [...]