Monetizing Your Audience Data with Lead Generation

In today’s competitive environment, successful companies need to diversify and find new, sustainable revenue streams. For publishers, this means expanding their menu of offerings beyond traditional print products – digital subscriptions, in-person and virtual events, market research and lead generation to name a few. This webinar focuses specifically on creating a turnkey, profitable lead generation vertical using your existing audience data. From start to finish, we’ll present the nuts and bolts of an actual lead generation success story, one that can be emulated by other publishers looking to grow their bottom line.  

Join Zach Presnall and Andy Strasser as they discuss:

• The importance of building a unified database 

• Process flow from start-to-finish 

• Incorporating telemarketing into your campaign 

• Measurables and benchmarks 

• Lead Generation best practices  

Zach Presnall has led digital marketing at e.Republic for 15 years and is an expert in creating online campaigns for brand building and lead generation. Andy Strasser is the Senior Account Manager for California Marketing Group and has helped publishers exceed their audience development goals for over 10 years.