AAMP Lunch & Learn 2016
Leveraging Data for Success (and Profit)
Location: Chicago History Museum, Chicago Room
Date: May 24th, 2016
Time: 10:30am-2:30pm CT
Take your database marketing to the next level! Join us at the Chicago History Museum on May 24th for the AAMP’s Lunch & Learn.
Packed with actionable information, you’ll learn:
- Best practices to build a robust database
- Key building blocks to organize information
- How to analyze audience demographics and behavior
- Predictive data modeling to ID new customers & maximize existing business
- How to identify trends to define new product opportunities
Meet us in the Chicago Room for the database knowledge you need to market efficiently and monetize effectively. Network with colleagues, connect with industry experts, and have some fun – museum admission included!
LIMITED SEATING EVENT – DON’T MISS OUT!
Speakers:
 Brett Kierstead SVP Sales & Operations Knowledge Marketing "Defining Your Data" |  Greg Hadden VP Product Management Wiland "Modeling Your Data" |
Sponsored by:
2015 Lunch & Learn: Building a Brand on Multiple Platforms
EWIP and the Association of Audience Marketing Professionals (AAMP) co-sponsor this speaker series for Bay Area media and publishing professionals.
Join your colleagues on September 17th to learn from our guest speaker: Laura Simkins, COO at Afar Media.
Event: Lunch & Learn with Laura Simkins, COO, Afar Media
Date/Time: Thursday, September 17, 2015 at 11:30 AM to 2:00 PM
Location: Lulu Bis, 816 Folsom Street, San Francisco (map)
Cost: $39.00
Media companies can no longer afford to focus on a single channel. And driving audience, engagement and ROI for advertisers is top of mind no matter the platform. What are the best strategies and tactics that deserve your attention and limited resources? Laura Simkins, COO at Afar Media, will share her experiences on launching in the crowded travel and shelter categories. She’ll discuss both successes and failures that drive engaged audiences that also deliver for advertisers. Laura is a media veteran of over 18 years including the launches of Afar, Dwell and 8020 Media.
EWIP’s 7th Annual Leadership Conference 2015
Theme: Taking Risks, Blazing Trails
Date/Time: Thursday, March 26, 2015 | 8:00 AM – 6:00 PM
Location: Clark Kerr Conference Center, University of California, Berkeley, 2601 Warring Street, Berkeley, CA 94720
Cost: EWIP members $179, General Public $299, Student $99
READ THE KEYNOTE SPEECH
“Plan to attend the Seventh Annual Women’s Leadership Conference featuring fresh content in three tracks: developing audiences, creating top-notch content, and making money. The sessions will include exceptional speakers, engaging discussions, and practical skills you will use. The 2015 EWIP Award celebration and cocktail reception with Susan Goldberg is sure to inspire. Attend this high-energy day and make connections with women and men whose ideas, stories, and experience will help transform your career.”
Lunch & Learn: Kristine Shine
EWIP and the Association of Audience Marketing Professionals (AAMP) co-sponsor this speaker series for Bay Area media and publishing professionals.
Join your colleagues on June 9th to learn from our guest speaker: Kristine Shine, president of the San Francisco Chronicle and SFGate.com.
Event: Lunch & Learn with Kristine Shine, president, San Francisco Chronicle
Date/Time: Monday, June 9, 2014 at 11:30 AM to 2:00 PM
Location: Kombu Kitchen, 747 Market Street, 4th floor, San Francisco
Cost: $37.50
In January, the Hearst Corporation introduced digital sales and marketing veteran Shine as president of the 149-year-old newspaper. And on June 9, she will serve as the keynote speaker for the EWIP Luncheon – hosted by AAMP and Exceptional Women in Publishing.
Shine, 43, is the former chief revenue officer at PopSugar – a women’s lifestyle website, which focuses on media, commerce and technology. She brings more than 20 years of experience to her new position, including her role as vice president of sales at advertising company Spot Runner and director of sales for Microsoft.At this year’s AAMP/EWIP Luncheon, Shine will share with participants how the Chronicle’s audience has changed, effective audience development strategies and the importance of the audience to the advertising the community.
Recap: Automation with Autos
April 24, 2014, Los Angeles – Hallmark Data Systems, known as a media industry leader in database management, subscription fulfillment and marketing solutions, partnered with the Association of Audience Marketing Professionals (AAMP), to host an executive forum “Automation with Autos” on April 24th at the Petersen Automotive Museum in Los Angeles. Scott Vaughan, CMO of Integrate, moderated a lively discussion of what “big data” actually is.
A method, not a goal
Big data relates to profitability. Having big data is not the goal, but instead a method to move toward profitability. Big data must show results if it’s to continue to receive executive support. Big data doesn’t only involve data collection, but also curation and analysis of the data, to ensure the data can inform business decisions.
Actionable
Big data doesn’t need to be complicated, it only needs to be actionable. The key is to turn data into insights and know what data points will drive value and which points are actionable. Even small points of data can be used for personalized campaigns, increasing engagement and conversion.
Useful for product development
Big data doesn’t only need to be used for marketing campaigns; it can be used for product development. Data-driven product development requires the three Vs – volume, velocity, and variety.
Differs from traditional data
Traditional data provides linear correlations. Big data analysis can show unexpected correlations based on relational data and differs from traditional data on its scale and velocity. Behavioral data has velocity, and is one characteristic of big data.
Where to start
To lead up to the big data conversation in the workplace, bring analytics to the meeting to explain why you recommend a particular business decision. Start small – pick one area, a market group or sector, and do basic analytics. Supplement in-house demographic data with behavioral data, to move toward relational data points. Hire people with the right skill sets – communication, analytic and data collection skills with a strong digital data focus (such as retail).
The Executive Forum was followed by a docent led tour of the Petersen Automotive Museum.
Scott Vaughan, Chief Marketing Officer
Big Data is often misunderstood and made so complex, we as marketers and media executives avoid it or don’t tap into its real potential. With all the data and technology we have to work with, it’s time to get started and turbo charge our efforts. Our audience, customers and stakeholders are ready – Are you?