Guest post from Cindy Cardinal. Promoting white paper downloads helps media companies offer targeted leads to advertisers, increase their web traffic, and improve their own database. The first part of this 2-part blog post discussed what white papers are, how they are used, and why they are so popular today. In doing research for that [...]
Guest post from Cindy Cardinal. White papers are reports usually offered as free downloads. The content is a focused topic that pertains to the creator’s business and that the downloader wants to learn more about. In return for the free white papers, people supply the hosting company with contact information, possibly some demographics. White papers [...]
In a publishing or information services company, every department has data. A lot of it. It is different formats, with a range of collected demographics, and each wants to store and use it in a variety of ways. Typical departments can include: Audience development (for the magazine and e-newsletter lists) Events Memberships Events Membership Research [...]