Consultant’s Corner – January 2016

2016-02-08T17:45:17+00:00 February 8th, 2016|Industry Insights|

CONSULTANTS’ CORNER (by ESP) – January 2016 This month’s tip comes from Rebecca Sterner. How to Sell Magazine Subscriptions. There are two different models for publishing: Controlled circulation – magazines are only sent to subscriber who meet certain criteria, often for free, established to meet an advertising strategy. For example, Boating Industry News is sent only to [...]