CONSULTANTS’ CORNER (by ESP) – November 2016 This month’s helpful advice comes from Jo Ann Binz, Quality Circulation Services. Back to Basics – New Acquisitions In this world of 24/7 connectivity and instant gratification, everyone is jumping on the bandwagon using all the latest electronic marketing methods and pushing aside the tried-and-true. Because your subscribers may be [...]
CONSULTANTS’ CORNER (by ESP) – October 2016 This month’s helpful advice comes from Elaine Tyson, President of Tyson Associates, Inc. You can’t overestimate the importance of renewals to magazine publishers. This should be the magazine’s most profitable source of subscription business. For controlled publications, good requalifications (renewals by any other name) insure meeting your analyzed issue objectives [...]
CONSULTANTS’ CORNER (by ESP) – July 2016 This month’s helpful advice comes from Rebecca Sterner. Social Media for Magazines Magazine publishers are working hard to figure out exactly how to harness the branding and marketing power of social media platforms. It is unlike anything else they have ever done to build their brand. In order to benefit [...]
CONSULTANTS’ CORNER (by ESP) – May 2016 This month’s helpful advice comes from Elaine Tyson, President of Tyson Associates, Inc. You can’t overestimate the importance of renewals to magazine publishers. This should be the magazine’s most profitable source of subscription business. For controlled publications, good requalifications (renewals by any other name) insure meeting your analyzed issue objectives [...]
CONSULTANTS’ CORNER (by ESP) – April 2016 This month’s tip comes from Mike Popalardo, Principal, Next Steps Marketing in San Francisco, CA. The secret to getting more email click-thrus… If only email marketing was as easy as “If you build it, they will come” or perhaps more appropriately in the case of email — “if you send [...]