consultants corner

Consultant’s Corner – February 2016

admin 2016-05-03T00:12:13+00:00 May 2nd, 2016|Industry Insights|

CONSULTANTS’ CORNER (by ESP) – February 2016 This month’s tip comes from Jerry G. Guttman Tips to More Accurately Forecast Revenue Here are some tips to help with budgets: 1) Rely on historical data to predict subscription revenue. Using one’s own publication, subscribers can be more reliable than other revenue sources. Budgeting has never been harder. And [...]

Consultant’s Corner – December 2015

admin 2016-02-19T16:49:12+00:00 February 8th, 2016|Industry Insights|

CONSULTANTS’ CORNER (by ESP) – December 2015 This month’s tip comes from Rebecca Sterner. Social Media for Magazines Magazine publishers are working hard to figure out exactly how to harness the branding and marketing power of social media platforms. It is unlike anything else they have ever done to build their brand. In order to benefit the [...]