lead generation

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White Papers & Lead Generation – Evolving Daily Part 2

2017-04-04T01:32:08+00:00 August 16th, 2016|Industry Insights|

Guest post from Cindy Cardinal. Promoting white paper downloads helps media companies offer targeted leads to advertisers, increase their web traffic, and improve their own database. The first part of this 2-part blog post discussed what white papers are, how they are used, and why they are so popular today. In doing research for that [...]