CONSULTANTS’ CORNER (by ESP) – July 2016 This month’s helpful advice comes from Rebecca Sterner. Social Media for Magazines Magazine publishers are working hard to figure out exactly how to harness the branding and marketing power of social media platforms. It is unlike anything else they have ever done to build their brand. In order to benefit [...]
CONSULTANTS’ CORNER (by ESP) – January 2016 This month’s tip comes from Rebecca Sterner. How to Sell Magazine Subscriptions. There are two different models for publishing: Controlled circulation – magazines are only sent to subscriber who meet certain criteria, often for free, established to meet an advertising strategy. For example, Boating Industry News is sent only to [...]
CONSULTANTS’ CORNER (by ESP) – December 2015 This month’s tip comes from Rebecca Sterner. Social Media for Magazines Magazine publishers are working hard to figure out exactly how to harness the branding and marketing power of social media platforms. It is unlike anything else they have ever done to build their brand. In order to benefit the [...]