What is YOUR Database STRATEGY?

2016-06-12T22:51:42+00:00 June 12th, 2016|Industry Insights|

In a publishing or information services company, every department has data. A lot of it. It is different formats, with a range of collected demographics, and each wants to store and use it in a variety of ways. Typical departments can include: Audience development (for the magazine and e-newsletter lists) Events Memberships Events Membership Research [...]