white papers

White Papers & Lead Generation – Evolving Daily Part 2

admin 2017-04-04T01:32:08+00:00 August 16th, 2016|Industry Insights|

Guest post from Cindy Cardinal. Promoting white paper downloads helps media companies offer targeted leads to advertisers, increase their web traffic, and improve their own database. The first part of this 2-part blog post discussed what white papers are, how they are used, and why they are so popular today. In doing research for that [...]

White Papers & Lead Generation – Evolving Daily Part 1

admin 2016-06-23T00:15:44+00:00 June 23rd, 2016|Industry Insights|

Guest post from Cindy Cardinal. White papers are reports usually offered as free downloads. The content is a focused topic that pertains to the creator’s business and that the downloader wants to learn more about. In return for the free white papers, people supply the hosting company with contact information, possibly some demographics. White papers [...]