On Demand Webinars

//On Demand Webinars
On Demand Webinars 2019-02-13T18:15:22+00:00

A Publisher’s Perspective on GDPR

Date: Thursday, May 10, 2018
Time: 11:00 AM PT/2:00 PM ET
Speaker: Eric Shanfelt, Founding Partner, eMedia Strategies
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The EU’s General Data Protection Regulation (GDPR) goes into effect May 25, 2018. Are you prepared? Understand the consequences for Publishers.

Learn how GDPR can (and will) impact your customer communications, how to comply with its requirements, and impacts to your internal systems and strategic plans. Things to think about:

  • GDPR is not optional
  • GDPR will impact US companies
  • GDPR carries serious penalties

If you are struggling with (or haven’t started on) your GDPR plan, or need help defining your Customer Consent policies, listen to this webinar now!


Eric Shanfelt

Eric Shanfelt is a sought-after digital strategist, author, speaker, and consultant to B2B and consumer companies building their digital platforms, audiences and revenue.

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Past Webinars

These webinars are no longer available for on demand access. Contact us if you would like to get in touch with these speakers or sponsors!

Mobile Messaging – Instantly Engage 1 on 1 with Your Audience

Date: Thursday, October 19, 2017
Speaker: Donna Hansen, VP Audience Development, Farm Journal Media

Maximizing Mobile Messaging for your business can seem daunting, but it’s easier than you might think. Learn how to engage your audience in a new way by gaining a better understanding of how to start a Mobile Messaging program, the laws surrounding Mobile Messaging, the benefits of using the service and much more.

Take Aways:

  • Getting the Program Started
  • Laws around Mobile Messaging
  • Subscriber Acquisition
  • Benefits & The Future
  • Bonus Content: All registrants will receive Opt It’s Mobile Marketing Best Practices Guide


Donna Hansen

Donna Hansen is the Vice President of Audience Development at Farm Journal Media. She brings with her 20+ years of experience in Audience Development and Database Management. Since starting at Farm Journal, the digital database has grown 38% including an increase of 20,000 subscribers for Farm Journal Mobile’s messaging products.

This webinar was sponsored by:

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Leveraging Social Data to Monetize Your Audience

Date: Wednesday, August 30, 2017
Speakers: Tara May Tesimu and Sebio DelaPena

In today’s environment, just maintaining your audience isn’t enough. Now more than ever you must help drive revenue from your data to help offset your investment in audience development.

As Audience Marketing professionals, you are required to think outside the box to bring innovative ideas to the table. Learn how to move beyond the basics of data acquisition and leverage social media to enhance your existing data, grow your engaged email addresses, lower data expenses and generate revenue!

Take Aways:

  • New ideas to fill in the blanks within your data
  • Using social data to generate leads for advertisers
  • Next steps to get social groups more engaged
  • *Bonus! – All attendees will receive a complimentary Data Health Analysis report


Tara May Tesimu Winsight

Tara is Chief Digital Officer at Winsight, LLC. Prior to Winsight, Tara was VP of Content and Product Strategy for Patch Media. She helped launch 900 hyperlocal sites for the AOL network as well as a digital reverse-published local news product for the Chicago Tribune. Tara’s career is focused on building highly engaged, loyal audiences. Her expertise is audience development with content, social media, SEO, email and fostering audience engagement and interaction. She’s led teams of journalists, digital producers and development to create optimal user experiences online and offline with a focus on data-driven decisions with proven results. @taratesimu on Twitter

Sebio DelaPena Phoneticall

Sebio is the Sr. TeleServices Strategist for PhoneticAll, and a marketing professional with 16 years of experience helping Audience Marketers reach their goals. He is an expert in telemarketing and socially sourced data. Over the course of his career, Sebio has been very instrumental in the implementation of thousands of successful telemarketing programs requiring data collection and lead generation for B2B Publishers. Sebio and the PhoentiCall team bring innovative solutions to the industry which many clients like Penton Media, PennWell Publishing, and 1105 Media rely on to meet their objectives. Sebio on LinkedIn