Alex Ford, CEO & President, Praetorian Digital Praetoriangroup.com, San Francisco, CA LOS ANGELES, CA: Alex Ford, one of the media industry’s early and most successful adopters of the all-digital model, will deliver the keynote address for the Association of Audience Marketing Professionals’ (AAMP) annual conference. The AAMP Conference will be held on September 29, 2016, [...]
CONSULTANTS’ CORNER (by ESP) – January 2016 This month’s tip comes from Rebecca Sterner. How to Sell Magazine Subscriptions. There are two different models for publishing: Controlled circulation – magazines are only sent to subscriber who meet certain criteria, often for free, established to meet an advertising strategy. For example, Boating Industry News is sent only to [...]
CONSULTANTS’ CORNER (by ESP) – December 2015 This month’s tip comes from Rebecca Sterner. Social Media for Magazines Magazine publishers are working hard to figure out exactly how to harness the branding and marketing power of social media platforms. It is unlike anything else they have ever done to build their brand. In order to benefit the [...]
Predictive Modeling: Can Vast Transactional Data Find Paid Subscribers? Acquiring subscribers is an ongoing challenge, but implementing a process that tests offers and creative against a variety of available lists can provide not only subscribers but insight for future efforts. AAMP kicked off its 2015 webinar series with a case study of Interior Design’s program [...]